marketingtechinsights

Rethinking the Value of Marketing Expertise

Warren Zenna, EVP & MD, Havas Media Group

Rethinking the Value of Marketing Expertise

Despite the consensus among businesses that marketing expertise is a highly specialized and necessary service (like medical services), agencies cannot get a fair shake.

React to Network Outages Before They Happen

Jeff Harris, VP-Solutions Marketing, Ixia

React to Network Outages Before They Happen

The prospect of being hit by a denial-of-service campaign through massive DDoS attack has gotten individual organizations and DNS hosting providers on the edge.

Customize and Communicate-Two Key Element to Success for Retailers

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center

Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

In the past five years, we’ve witnessed an extraordinary shift in how consumers experience brands thanks to the elevated role of technology enabling enhanced benefits, personalization, and total brand experiences.

Setting Direction in an Era of Continuous Transformation

Robert Walden, CIO, Epsilon

Setting Direction in an Era of Continuous Transformation

Setting strategic direction for an effective marketing plan has always been difficult. Aligning technology strategy with that marketing plan during one of the most disruptive, transformational times in modern history is an incredibly.

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil

Driving Marketing Effectiveness through Collaborative Technologies

The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil. In fact, today, our IT group is becoming much more consultative than ever before.

The State of Marketing Technology Solutions

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]

The State of Marketing Technology Solutions

Just five years ago, there were few marketing technology tools from which to choose and many of them were very light relative to their need. At Wiley, we realized that the tools were necessary but they were being were deployed uniquely.

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