CMOs and CIOs: Stop Battling and Start Collaborating
Morag Lucey, CMO, Avaya
AI: How Do We Market to Artificial Intelligence?
Douglas Turk, CMO, JLT Group
Warren Zenna, EVP & MD, Havas Media Group
Despite the consensus among businesses that marketing expertise is a highly specialized and necessary service (like medical services), agencies cannot get a fair shake.
Jeff Harris, VP-Solutions Marketing, Ixia
The prospect of being hit by a denial-of-service campaign through massive DDoS attack has gotten individual organizations and DNS hosting providers on the edge.
Liz Miller, SVP, Marketing, CMO Council
Charlie Cole, Chief Digital Officer, VP, TUMI
Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista
Ashish Toshniwal, CEO, Y Media Labs
Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies
In the past five years, we’ve witnessed an extraordinary shift in how consumers experience brands thanks to the elevated role of technology enabling enhanced benefits, personalization, and total brand experiences.
Robert Walden, CIO, Epsilon
Setting strategic direction for an effective marketing plan has always been difficult. Aligning technology strategy with that marketing plan during one of the most disruptive, transformational times in modern history is an incredibly.
Joanne Moretti, SVP & CMO, Jabil
The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil. In fact, today, our IT group is becoming much more consultative than ever before.
Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]
Just five years ago, there were few marketing technology tools from which to choose and many of them were very light relative to their need. At Wiley, we realized that the tools were necessary but they were being were deployed uniquely.