marketingtechoutlook
Driving Marketing Effectiveness through Collaborative Technologies

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

Don't Just Embrace the Digital Transformation. Run With It

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Truly Autonomous AI Not Practical for Most Businesses

Scott Horn, CMO, [24]7

Truly Autonomous AI Not Practical for Most Businesses

On the heels of 2016’s announcements of Salesforce Einstein, Facebook Messenger chatbots and the new Partnership on AI launched by the biggest names in tech, many believe that Hollywood dreams.

AI: How Do We Market to Artificial Intelligence?

Douglas Turk, CMO, JLT Group [LSE:JLT]

AI: How Do We Market to Artificial Intelligence?

“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]

Improve Your Customer's Path to Purchase with Product Content Management

Improve Your Customer's Path to Purchase with Product Content Management

Michelle Spector-Burtchell, VP of Marketing, Salsify

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

Mobile Identity: How to Make the Most of Customer Relationships

Mobile Identity: How to Make the Most of Customer Relationships

Jatin Maniar, Sr. Director, Product Marketing, MicroStrategy [NASDAQ:MSTR]

The New Consumerized Enterprise

Brad Martin, Senior Director, Product Marketing, PRO Unlimited

The New Consumerized Enterprise

There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives.

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

How to Get the Most Value out of Your Digital Assets

This is the question that keeps marketing and technology executives up at night because it brings together a vast array of other problems (Am I reaching my customer?

B2B Marketing Targets the Business Buyer

Juergen Brock, CMO, Fujitsu

B2B Marketing Targets the Business Buyer

Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.

Tearing Up the Old-fashioned Boundaries Between IT and Business

Chris Windebank, IT Director-Global Marketing, Bacardi

Tearing Up the Old-fashioned Boundaries Between IT and Business

Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe.

Content Marketing Issue

Percolate: The Content Marketing Powerhouse