marketingtechinsights

Percolate: The Content Marketing Powerhouse

April 2017

From Facebook Live to Instagram Stories, 2016 played host to some of the most innovative social tools that empower businesses to better reach audiences. With social networking platforms playing major a role in the lives of millennials, businesses are

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Table of Contents

8

AI: How Do We Market to Artificial Intelligence?

Douglas Turk, CMO, JLT Group [LSE:JLT]

17

The State of Marketing Technology Solutions

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]

20

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

25

Improve Your Customer's Path to Purchase with Product Content Management

Michelle Spector-Burtchell, VP of Marketing, Salsify

30

The New Consumerized Enterprise

Brad Martin, Senior Director, Product Marketing, PRO Unlimited

33

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

36

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

38

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

41

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

44

Mobile Identity: How to Make the Most of Customer Relationships

Jatin Maniar, Sr. Director, Product Marketing, MicroStrategy [NASDAQ:MSTR]

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