The Customer Data Platform (CDP) Institute published its third edition of the bi-annual industry update, which provides a consolidated summary of trends and practices over a fixed period of time.
Along the continuous, contextual, and highly personalized customer interactions, it’s up to companies to meet their customers wherever they are, and most importantly, where they might be going next.
The era of machine learning coupled with artificial intelligence has introduced automated email campaigns that offer alternative channels for communications like SMS text messaging as per the convenience of the customers.
Customer Experience, Marketing,
With the emergence of big data, some of the biggest applications have been in the core marketing process, like customer analytics, fraud and compliance, operational analytics, and enterprise data warehouse optimization.
Digital Marketing strategies have developed tremendously with the introduction of the most successful disruptive technology of the past decade, blockchain, reimagining the future of e-commerce.
The blockchain has emerged as one of the most disruptive technologies and has minimized various loopholes in security issues in various industries.
Every financial organization has increased its focus on big data analytics to maintain the edge in this era of information-based competition.
In recent times, technologies such as artificial intelligence (AI), machine learning and predictive analytics have become popular buzzwords in the B2B domain.
Today, AI is reforming various business practices, and transforming the way processes occur through a combination of machine learning and deep learning techniques.