marketingtechoutlook

The Growth of Customer Data Platforms

The Growth of Customer Data Platforms

The Customer Data Platform (CDP) Institute published its third edition of the bi-annual industry update, which provides a consolidated summary of trends and practices over a fixed period of time.

Driving Better Experiences with Automation

Driving Better Experiences with Automation

Along the continuous, contextual, and highly personalized customer interactions, it’s up to companies to meet their customers wherever they are, and most importantly, where they might be going next.

Artificial Intelligence - The Next Phase of Marketing

Artificial Intelligence - The Next Phase of Marketing

The era of machine learning coupled with artificial intelligence has introduced automated email campaigns that offer alternative channels for communications like SMS text messaging as per the convenience of the customers.

How Marketing Expenditure is Driven by Big Data

How Marketing Expenditure is Driven by Big Data

With the emergence of big data, some of the biggest applications have been in the core marketing process, like customer analytics, fraud and compliance, operational analytics, and enterprise data warehouse optimization.

Securing Digital Marketing with Blockchain Technology

Securing Digital Marketing with Blockchain Technology

Digital Marketing strategies have developed tremendously with the introduction of the most successful disruptive technology of the past decade, blockchain, reimagining the future of e-commerce.

What does Blockchain Mean in the World of Marketing

What does Blockchain Mean in the World of Marketing

The blockchain has emerged as one of the most disruptive technologies and has minimized various loopholes in security issues in various industries.

Combining Big Data and Machine Learning For Precision-Targeted Marketing

Combining Big Data and Machine Learning For Precision-Targeted Marketing

Every financial organization has increased its focus on big data analytics to maintain the edge in this era of information-based competition.

Integrating AI in B2B Marketing Can Scale your Business

Integrating AI in B2B Marketing Can Scale your Business

In recent times, technologies such as artificial intelligence (AI), machine learning and predictive analytics have become popular buzzwords in the B2B domain.

AI for Smarter Sales

AI for Smarter Sales

Today, AI is reforming various business practices, and transforming the way processes occur through a combination of machine learning and deep learning techniques.

New Editions