Are You Planning on an Immersive AR Experience?

By Marketing Tech Outlook | Wednesday, July 10, 2019

Augmented reality (AR)In order to leverage the exhaustive application sets of AR, it is crucial to move toward immersive AR experiences.

FREMONT, CA: Increasingly, augmented reality (AR) is finding its use cases in several real-world products. However, to leverage the exhaustive application sets of AR, it is crucial to move toward immersive AR experiences. For an engaging AR experience, a captivating narrative is the core building block.

The narrative is analogous to a blueprint of an end product. The story imparts the framework which decides the depth and scope of the project. It also helps to get a clear picture of the components required to actualize the project. While it is tempting to start a project keeping technology as the point of focus, it can lead to confusion, delays, and even an end product that doesn’t fit the original product description.

Skewed Narrative

A narrative in an AR experience has to be non-linear. The medium allows the user with a level of freedom to familiarize themselves with the objects or characters that interest them. AR strives to impart the interaction with an experience similar to the physical world.  Real-life environments determine the nature of the AR experience. For instance, the world might be limited to the boundaries of a table-top where the user has to get up and close in to zoom.

However, the narrative power of AR also carries with it an equally important responsibility of keeping the user rewarded and engaged. Here are some of the tips for achieving the same:

• Incorporating Interactive Elements

If the user experience gets too complicated or abstract, he may switch off. Thus it is essential to keep him engaged using elements of the game to guide and prompt action. For instance: highlighting an object of interest when the user is in the proximity of it.

• Multi-sensory Experience

The multi-sensory approach has even better chances to tie the user’s attention to the AR experience. For example, adding a hum that increases in volume with the user’s proximity to a particular object or character.

• Rewarding the Users

The introduction of collectibles, points, and tangible progress can add a whole layer of depth to the user experience. Further sharing of the score with the friends and getting involved in a competition with them provides a new dimension to the overall user experience.

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