marketingtechoutlook

Mindgruve to Lead Analytics and SEO for Skullcandy

By Marketing Tech Outlook | Friday, August 30, 2019

The audio brand has selected modern marketing agency for execution of global SEO strategy and website analytics to increase profitability.

FREMONT, CA: "We don't want you to just listen to music. We want you to feel it," is Skullcandy’s mantra. Founded at the core of music and board sports in 2003, Skullcandy has revolutionized the audio sector by implementing unmistakable design and outstanding quality wired and wireless headphones, earbuds, and speakers. Skullcandy drives innovation in audio experiences from cutting-edge technology in their headphones to music events featuring emerging performers that inspire and push their culture forward.

Recently, the company chose Mindgruve, one of the fastest increasing contemporary marketing organizations in the U.S., to lead its SEO and website analytics practices. Mindgruve is a worldwide, autonomous marketing organization made up of strategists, creatives, media specialists, information researchers and technicians from around the globe motivated by a common purpose to create groundbreaking work that helps brands drive company development.

Working with one of the iconic global brands leading in audio technology and cultural development, Mindgruve has an excellent chance to share useful ideas and suggestions to improve the customer journey, boost visibility, and boost internet sales. Mindgruve will guide the comprehensive website analytics and SEO practices for Skullcandy to improve discovery and optimize the efficiency of the website. Mindgruve's SEO team will optimize the website of Skullcandy to enhance visibility, boost traffic, and eventually drive revenues in organic search outcomes. At the same time, the analytics team of the agency will introduce heat maps, scrutinize all metrics, and enhance the tagging of websites to gain key insights and strategic recommendations for more successful client engagement.

Skullcandy is continuously innovating and evolving in terms of products, brand, and the approach of the organization toward digital commerce. By collaborating with Mindgruve, the organization is getting a partner that understood their audience and took a new, flexible, and like-minded approach toward data and analytics. With this partnership, Skullcandy looks forward to streamlining their online presence and creating a customer journey that sets the brand apart from other competitors.

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