Turbo Edition by Dux-Soup to Propel Lead Generation

By Marketing Tech Outlook | Friday, March 15, 2019

The developer of the widely known LinkedIn extension for chrome announced the launch of Turbo edition. The new version provides integration with several lead management platforms like Marketo, Salesforcepipedrive, HubSpot, Zoha, Mailchimp, and Salesforce. The consumer can deploy the prominent lead generation system using LinkedIn, and the new process will lower the costs and improve response rates by providing easier communication with the selected target. Dux-Soup launched an automation tool for LinkedIn three years back and has garnered over 40,000 downloads. It is one of the most established LinkedIn automation tools. It has to be paired with tools like LinkedIN Sales Navigator or LinkedIn Recruiter to expand the network, find and engage with a potential buyer; the extension will help the marketer to have a meaningful conversation which will increase the sales.

Will van der Sanden, CEO and founder of Dux-Soup, stated that they continuously improvise the automation platform and one area that the company’s clients query is about the integration with CRM systems. The new approach will eliminate manual efforts and provide better scalability for campaigns. The person involved in lead generation can significantly improve the efficiency and boost the response rate with turbo edition. Companies can create an end-to-end lead generation campaign that will influence the targeted LinkedIn data for a more effective marketing campaign. The Dux-Soup Turbo Edition makes use of Zapier, which is a widely used workflow and automation engine. Zapier’s integration to over 1000 systems will allow the user to connect to the CRM or marketing platform of their choice, and this will enable the automatic workflows that will base online marketing campaign management.  

The built-in intelligence will support the natural user behavior on LinkedIn and makes sure that the usage limit will remain with acceptable limits. The tool offered by Dux-Soup can automate time-consuming necessary activities like obtaining, managing, and compiling qualified contacts from LinkedIn. A business can generate leads smartly which will directly improve the ROI. The process is designed to nurture the prospects through the sales process and bring in more business. The three products offered by the company provide businesses with superior functionality tools and excellent customer support.

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