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September 06, 2018

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
Attracting the target audience to the website requires it to be optimized in tandem with Search Engine Optimization (SEO) guidelines under the supervision of an SEO expert.
To achieve natural language generation, a document comprising of structured data must be uploaded on to a tool as an input, a common expectation among most applications today.
Marketers often are not aware of what they want to achieve through marketing campaigns. Determining marketing goals and objectives enable them to distinguish between what is essential and what is not.
Featured Vendors
The company provides an innovative Individualized Video Marketing Platform along with consulting and project services that help companies evoke a reaction from their segmented and individualized audiences.
A powerful SaaS provider of innovative cloud communications SMS, MMS, Voice messaging and integrated Email marketing software to organizations of all sizes to easily capture more leads, connect and engage with their customers on the mobile channel.
Offers a cloud-based engagement optimization platform to help brands create engaging marketing experiences for their customers by enhancing UX.
CIO Viewpoint
Marissa Tarleton, CMO, RetailMeNot
Mobile has spurred the most transformative shift that retail and marketing have seen in sometime.
Scott Horn, CMO, [24]7.ai
To deliver the experiences customers want, companies must learn how to leverage their data to its full potential and move beyond channel-centric thinking.
CXO Insights
By Liz Gelb-O’Connor, VP, Global Head of Employer Brand & Marketing, ADP
AI, analytics tools, and gamification are just a few things that are available to help recruiters navigate the sometimes tumultuous search for talent.
By Barry Kirk, Vice President, Maritz Motivation Solutions
Best practice gamification design starts with a serious consideration of your game dynamics, exploring which human drives will best connect with your experience.