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Weekly Brief

Thursday, October 17,2019

Feature of the Week

Marketing analytics solutions, properly chosen, can help businesses uncover a goldmine of insights crucial from the perspective of assessing the performance of marketing campaigns.  Read more
The newer and smarter capabilities of IoT, are making it the primary technology that will contribute to enhanced customer experience.  Read more
The impact of mobile marketing will undoubtedly continue to be in the limelight in the coming years. Given that, leading players keep an eye on the mobile marketing developments to battle for dominance in business.  Read more

CIO Viewpoint

By Barbara Goose, Chief Marketing Officer, John Hancock  
Improving customer experience takes time, and there will be roadblocks along the way.  Read more
By Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies  
Focusing your marketing activities to your ideal client’s demographics and geographic location is hardly a new concept to marketing, but the methods by which marketers can target have greatly expanded with digital marketing.  Read more

Featured Vendors

By Roman Zadyrako, Co-Founder  
Offers a cloud-based engagement optimization platform to help brands create engaging marketing experiences for their customers by enhancing UX  Read more
By Joe Schwinger, Co-Founder & CEO  
A mobile event app provider that develops intuitive, engaging, and information-rich solutions to enhance the overall event experience  Read more
By Tom Miller, Chairman & CEO  
Sellr Technologies, headquartered in Alpharetta, GA, is transforming the beverage retail-marketing arena by delivering new competitive differentiator: exceptional customer experiences at the point of decision. By embracing a disruptive technology...  Read more

CXO Insights

By Martijn Scheijbeler, VP Marketing, RVshare  
Have you recently asked your search marketing teams what questions your users have on a regular basis?...  Read more
By Seth Mariscal, Media Director, Godfrey  
The internet has always been a crazy place. A programmatic approach to digital advertising gives...  Read more