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November 08, 2018

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
With matters pertaining to marketing, users and marketers understand that AI has a strong hold on the searches made. This opens the doors for search engine optimization (SEO) which can use AI to bring the best results for online marketing.
In the current digital buzz, content marketing has become one of the most crucial factors behind the growth of a business.
Digital marketing is very effective and competitive in B2C marketing. But for B2B businesses, there is still a largely untapped opportunity.
Featured Vendors
The company provides an innovative Individualized Video Marketing Platform along with consulting and project services that help companies evoke a reaction from their segmented and individualized audiences.
An enterprise-level publishing platform that streamlines content marketing and turns brands into Power Publishers.
Provides a single platform for brands to consolidate customer feedbacks and coordinates actions across all touch points to drive leads and retain customers.
CMO Viewpoint
Jill Cress, CMO-EVP, National Geographic Partners
The most exciting lesson learnt was reverberated by the brilliance of the ‘Priceless’ campaign.
Marissa Tarleton, CMO, RetailMeNot
One-to-one communication with your audience on your app or website will increase conversion rates and incite return visits.
CXO Insights
By Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata
‘Trust factor’ is key because it lets a company scale in accordance with its customer base.
By Liz Gelb-O’Connor, VP, Global Head of Employer Brand & Marketing, ADP
AI, analytics tools, and gamification are just a few things that are available to help recruiters navigate the sometimes tumultuous search for talent.