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Weekly Brief

Thursday, September 19,2019

Feature of the Week

Big data analytics brings enhanced agility to business organizations, enabling them to keep up with the evolving requirements of the customer.  Read more
ML models leverage historical touchpoints and outcomes to identify patterns and generate accurate predictions. Using this data, organizations can form effective strategies to determine the impact of various touchpoints on sales.  Read more
The integration of big data and analytics will enable marketers to achieve better insights from events.  Read more

CIO Viewpoint

By Rajeev Rai, CIO, Wynn Las Vegas  
While addressing the customer experience journey, agility is critical element for marketers. In spite of the complexities that exist in the marketing sector, we should not get overwhelmed by them, and continue to test, learn, iterate & innovate.  Read more
By Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.  
Like all good innovation, our mobile journey started eight years ago in a gastropub.  Read more

Featured Vendors

By Gustav Mellentin, CEO & Co-Founder  
Adform supports clients by providing integrated software enabling to buy, manage and serve digital advertising. It is a leading advertising technology company that provides clients the software to automate digital advertising.  Read more
By Deep Katyal, CEOLokesh Mehta, CTO and Brian Stoller, CMO  
Adform supports clients by providing integrated software enabling to buy, manage and serve digital advertising. It is a leading advertising technology company that provides clients the software to automate digital advertising.  Read more
By Jeremy Hudgens, CRO, Director of Client Solution  
Advangelists is a team of veterans from the tech ecosystem, uniting experiences in ad-tech, programmatic solutions, automation, NLP, machine learning, motion-based technology, rich media and mobile video technologies.  Read more

CXO Insights

By Rob Laycock, Vice President of Marketing, Atlanta Hawks  
We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest...  Read more
By Adam Goyette, VP Demand Generation, G2  
Attribution is now more toward how are we helping support sales goals and pipeline goals....  Read more