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Adapting to Digital Natives-Lenders Meet Millennials, and All Consumers, on their Terms
Marketingtechoutlook >> cxoinsights

Kamran Bakhtiari, VP, Marketing, loanDepot

The experience of homebuying–from financing to shopping to signing most of your docs–has experienced a digital transformation in recent years. And the evolution continues to touch even change-resistant phases of the process....

One Company, One Team, One Solution- Salesforce
Marketingtechoutlook >> cxoinsights

Susie Brock, Director of Marketing, Salesforce Administers, 1st Family Mortgage

Marketing today is more complex than ever. Gone are the days of measuring success by whether or not the phone rings or just by assuming that if sales are up it is due to the marketing you did that month. There are just too many components that...

Donning Multiple Roles to Lead the Business
Marketingtechoutlook >> cioviewpoint

Dale Sanders, CIO, National Health System

Challenges in technology to meet enterprise needs in 2013 and expectations The challenges and wish list in brief: provide affordable, proven analytics solutions that will support my analytic strategy for at least the next five years. Enhance...

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?
Marketingtechoutlook >> cxoinsights

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities. In its recent 2016-2017 Global CIO Survey,...

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?
Marketingtechoutlook >> cxoinsights

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities. In its recent 2016-2017 Global CIO Survey,...

7 Benefits to Marketing Automation Your Business Needs to Thrive
Marketingtechoutlook >> cxoinsights

Brad Banyas, Founder & CEO, 366 Degrees by OMI

A business cannot survive without an effective marketing strategy. Regardless of how breakthrough the service is or how innovative the product may be, if it doesn’t target the right consumer, the business will never succeed. Marketing...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

Streampage: Creating Strong Real-Life Customer Relationships
Marketingtechoutlook >> vendor

Jon Schmitt, CEO

Provides automated marketing solutions to create strong real-life relationships and boost growth for small businesses

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