marketingtechoutlook
artificial intelligence

How to Make an Efficient Knowledge Management System Using Recent Technologies
Marketingtechoutlook >> news

Recent technological advancements have helped the enterprises to enhance their operational efficiency, productivity. These technologies have provided companies with several cost-efficient measures to increase profitability. Technologies like...

Evolving Digital Marketing Landscape with AI Content Creation
Marketingtechoutlook >> news

Artificial intelligence (AI) and machine learning are used in every aspect of business and marketing today. Technologies enable decision makers to gain useful insights from a wide range of data so that companies can stay ahead of the market...

Four Exciting B2B Predictions For 2019
Marketingtechoutlook >> news

B2B marketing is evolving faster than ever, and the credit goes to the changing expectations and the rising demands of the customers and also the maturation of marketing technologies. Therefore, it is quite evident that if an enterprise needs to...

The marketing curve in 2019
Marketingtechoutlook >> news

It is interesting to review innovations in marketing which can bring great commercial transformation in the business. Digital marketing is such an ever open innovation which provides creative opportunities to marketers. Keeping track with the...

Will AI continue to shape the 'Marketing to Things'?
Marketingtechoutlook >> news

Artificial Intelligence (AI), the transformative technology has been a trending topic from quite a long time, as the use of it is on the rise across most industry verticals. With the advent of digital marketing machine intelligence has found...

The Top B2B Content Marketing Trends In 2019
Marketingtechoutlook >> cxoinsights

Melissa Garcia, Director of Marketing, Streampage

As that elusive number one spot on Google continues to slip out of reach, content marketers may need another game plan to reach their customers. Trying to be the brightest, shiniest needle in order to stand out in the haystack isn't...

Watch Out These Three Ways in which AI is Upending B2B Sales Experience
Marketingtechoutlook >> news

Technological advancements are aiding businesses by creating new opportunities, and one of the most prominent examples of this is Artificial Intelligence (AI) which has created hype in the market; enterprises are becoming artificially intelligent....

Tech, Tech, Tech... Oops!
Marketingtechoutlook >> cioviewpoint

Andrew Stief, VP and CMO, PGIM Real Estate Finance

The seductive allure of technology as the elegant solution to our business challenges is a chimera we have all chased at one point or another in our careers. We shouldn’t forget that technology vendors employ marketers that can weave...

Decrypting Natural Language Generation And Its Role In Content Marketing
Marketingtechoutlook >> news

Natural language generation is a term which has got technology enthusiasts hooked in the recent times. So what’s the fuss about this term, which has got many people intrigued? Let’s decrypt it for the not-so-tech-savvy. In a nutshell,...

The Art of Improving Customer Experience
Marketingtechoutlook >> cxoinsights

Sherif Mityas, Chief Experience Officer, TGI Fridays

Customer Experience has become a hot topic covering every touch point and journey map to capture, engage, and retain a Brand’s most important asset – its customers! The issue is that every experience is unique, personal, and...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

5 Ways Artificial Intelligence Can Help Improve Customer Service
Marketingtechoutlook >> cxoinsights

Blythe Lawton, Senior Director, First Associates Loan Servicing

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward? Surprisingly, there are many areas of your business where AI can be utilized and you don’t have to be a tech...

Integrating AI in B2B Marketing Can Scale your Business
Marketingtechoutlook >> news

In recent times, technologies such as artificial intelligence (AI), machine learning and predictive analytics have become popular buzzwords in the B2B domain. After observing the impact these tech innovations made in IT, healthcare, fintech...

AI for Smarter Sales
Marketingtechoutlook >> news

Today, AI is reforming various business practices, and transforming the way processes occur through a combination of machine learning and deep learning techniques. With its potential, Artificial Intelligence in B2B sales and marketing is here to...

Why an Integration of Digital + Human Customer Experience is Smart
Marketingtechoutlook >> cxoinsights

Hilary Hahn, VP, Customer Experience Innovation, Sykes Enterprises [NASDAQ:SYKE]

Smart world, smart cities, smart vehicles, smart robots—these are no longer sci-fi visions of the future, instead, they have become daily headlines updated in mainstream newsfeeds. Like the opening of George Orwell’s futuristic...

Artificial Intelligence and Machine Learning: Managing the Risk Factor in Finance
Marketingtechoutlook >> news

“Too much of anything is good for nothing,”—the wisdom in this adage relates best to today’s most hyped cutting edge technology, Artificial Intelligence (AI). Everything around us from personal virtual assistant to smart...

5 AI Trends to Look for in 2018
Marketingtechoutlook >> news

Artificial Intelligence (AI) has found enthusiastic response in most enterprises, and its benefits are being gradually identified. AI is expected to impact the market in the following ways in 2018: 1. AI in Cybersecurity and Cyber-attacks AI...

Artificial Intelligence is a Boon for Enterprises: Building Relationships between Consumers and Marketers
Marketingtechoutlook >> news

AI is going to transform the digital marketing now and is already in a dynamically evolving phase. Artificial Intelligence is revolutionizing industries one by one, starting from the mind-blowing Siri to Tesla’s self driving cars. In 2018...

The Evolution of CRM
Marketingtechoutlook >> cxoinsights

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them. Just to be clear, when I talk about CRM, I am not...

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