marketingtechoutlook
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Selling with technology: Is newer always better?
Marketingtechoutlook >> cioviewpoint

Richard Gordon, CMO, SALMON Health and Retirement

We all know technological advances and how we view our business is changing at a rapid rate from day to day. Just when you think you have the most up to date customer relationship management (CRM) system or finally figured out how to measure...

Using Data to Delight Customers
Marketingtechoutlook >> cioviewpoint

Doug Allen, CIO, Nelson-Atkins Museum of Art

If you offer Wi-Fi to your customers and it’s been a while since you upgraded your wireless infrastructure, it’s time to join the scores of businesses that are using data to better understand customer behavior in your organizations....

The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Marketingtechoutlook >> cxoinsights

Jeanine Banks, EVP, Global Products & Solutions, Axway

Consider that most of your customers are now smartphone users and that the average smartphone user interacts with their device over 150 times daily to send messages, view digital content and use social media, according to the Kleiner Perkins...

How to Select the Right Marketing Technology Platforms for Your Business Needs
Marketingtechoutlook >> cxoinsights

Erin Moloney, Director-Marketing Digital Agency

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more....

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center
Marketingtechoutlook >> cxoinsights

Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista

Digital and in-store shopping experiences are on a collision course in the best way possible. The move toward digital and online has transformed retail business models that have been in place for decades, with digital shopping experiences...

How to Select the Right Marketing Technology Platforms for Your Business Needs
Marketingtechoutlook >> cxoinsights

Erin Moloney, Director-Marketing Digital Agency & Digital Marketing, Perficient

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and...

SearchDex: Defining the Art of 'Meaningful Search'
Marketingtechoutlook >> vendor

Dave Chaplin, CEO

Integrates with Content Management Systems (CMS) and legacy systems and efficiently manages the search engine optimization process, by...

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