marketingtechoutlook
big data

The Transformation from Customer Centric ... to Customer Obsessed
Marketingtechoutlook >> cioviewpoint

Jonathan Beamer, Chief Marketing Officer, Monster

Business leaders today love leaning into buzzwords: Big Data! Synergies! Omnichannel! They come and go, but one that we should all buy into, 100 percent of the time, is “customer centricity.” That’s because getting into...

Digital Signage: An Industry Reborn
Marketingtechoutlook >> cxoinsights

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Outdoor Advertising is the oldest advertising medium. It’s been around for this long because of the perfect marriage of simplicity and effectiveness. It was easy to install and required no electronic or mechanical parts, yet it would have...

5 Ways Artificial Intelligence Can Help Improve Customer Service
Marketingtechoutlook >> cxoinsights

Blythe Lawton, Senior Director, First Associates Loan Servicing

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward? Surprisingly, there are many areas of your business where AI can be utilized and you don’t have to be a tech...

Securing Digital Marketing with Blockchain Technology
Marketingtechoutlook >> news

Digital Marketing strategies have developed tremendously with the introduction of the most successful disruptive technology of the past decade, blockchain, reimagining the future of e-commerce. The e-commerce market has always had players of all...

How Marketing can increase Customer Experience
Marketingtechoutlook >> news

In the recent past, there has been a whole wave of new methods that marketers use to acquire new customers—be it social media, advertisements on video sites like YouTube or even phones that companies sell with ads built in. This, however,...

Understanding the True Potential of E-Mail Marketing
Marketingtechoutlook >> news

Today, content marketing and search engine optimization (SEO) play a pivotal role in the marketing arena. Organizations invest an influx of money into strategizing and producing high-quality content to drive more revenue. However, to have a strong...

Data Science Employment for Intelligent Marketing
Marketingtechoutlook >> news

Marketing is an organizational activity that enterprises can't afford to overlook if visibility and profitability are to be amplified. The recent times have witnessed an increase in enterprises adopting cutting-edge technologies for marketing...

Analyzing Global Differences for Better Digital Marketing
Marketingtechoutlook >> news

With Digital Marketing extending to every nook and corner of the world, businesses are utilizing it innovatively to change how customers are served. For example in the automotive industry, digital marketing plays a significant role in how cars...

Big Data-The Three Vs of a Successful Implementation
Marketingtechoutlook >> cxoinsights

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

Globally, organizations are focused on harnessing the power of Big Data. A first step in the journey is typically to develop an understanding of the difference between Big Data and the more traditional data environment. Gartner, in 2012, described...

Leveraging Analytics in Marketing
Marketingtechoutlook >> news

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

Technology Trends and Issues in Textile Marketing
Marketingtechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

E-commerce Merging With Digital Marketing Technologies
Marketingtechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...

Customize and Communicate-Two Key Element to Success for Retailers
Marketingtechoutlook >> cxoinsights

Charlie Cole, Chief Digital Officer, VP, TUMI

Designing Verticalized System for 360-degree Customer View It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level. Product may be SKU or...

Eight Steps to Becoming a Data- Driven Organization
Marketingtechoutlook >> cioviewpoint

Ashley Stirrup, CMO, Talend

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive. In fact, a report from McKinsey Global Institute indicates companies that are...

Why Marketing and IT should be Very Close Friends
Marketingtechoutlook >> cioviewpoint

Mike Linton, CMO, Farmers Insurance Group

It’s no secret that there has been dramatic change to business and most functional areas given the rise of analytics, the cloud and big data, but I would opine that two of the functions under some of the greatest pressure to constantly...

Stop Making it So Complicated
Marketingtechoutlook >> cioviewpoint

Edward Nevraumont, CMO, A Place for Mom

Why do you have to go and make things so complicated? - Avril Lavigne, Complicated I had a friend in school who was always stressed. She was stressed about her grades. When she did well in school she was stressed about getting a job. When she...

Mobility: The Key to Customer Engagement
Marketingtechoutlook >> cxoinsights

Kevin Bishop, VP Enterprise Marketing Management, IBM

Mobile reached a tipping point in 2014. According to a recent Pew Internet Research Study, nine out of every 10 Americans have a mobile phone, with an increasing percentage of those being smart devices. As mobile usage soars, so does its role in...

Get Ready to Run Faster, Marketing
Marketingtechoutlook >> cxoinsights

Howard Kravitz, CMO, Winston & Strawn LLP.

IT is passing the baton as the next wave of digitization takes shape. It’s clear to many of us that the first great wave of digitization in the workplace has crested and pas sed. Most businesses are integrated into the 24/7 digital...

Piloting New Ways of Modern Marketing
Marketingtechoutlook >> cioviewpoint

Chris Hummel, CMO & EVP, Schneider Electric

Evaluating New Initiatives and Programs Marketing doesn’t live in a vacuum. When it comes to evaluating and implementing new marketing initiatives and programs, the list of stakeholders and interested parties is endless: sales, IT,...

Today's Marketers Need to Shape Client Experience
Marketingtechoutlook >> cioviewpoint

Brian Miske, CMO, KPMG

Issues Impacting Marketing Technology To get a better perspective on the issues impacting marketing capability, we need to look at the role that Marketing needs to play in organizations today. "It is critical to link marketing...

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