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Retailers attraction: Proximity Marketing
Marketingtechoutlook >> news

Proximity marketing is all about communication with the customers maintaining the right place, the right time and with highly relevant and personalized messages on their smartphones. Legacy advertisements on televisions, billboards, and radio...

Attention CMOs: It's Time You Start Podcast Advertising!
Marketingtechoutlook >> cxoinsights

Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School

Recently, I found myself stuck in bad traffic – just a part of life for many of us – and I was having a ball. I was engrossed in one of my favorite podcasts, and frankly, it made for an enjoyable ride to my destination. I am...

Making the Case for Digital Signage: ROO vs. ROI
Marketingtechoutlook >> cxoinsights

Earl Naegele, Managing Director, Commercial Sales, Peerless-AV

Digital signage is growing in tandem with technological advancements and changes in communication styles and processes. In this day and age, the expectation is that fresh information is readily available and information shared via digital signage...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
Marketingtechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

Gimbal and do it outdoors media Partner to Launch Mobile Out-of-Home Ad Solution
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Gimbal, a provider of location-and-proximity-based mobile engagement, announces a partnership with do it outdoors media to create a dynamic out-of-home advertising solutions. The latest solution pairs alternative media formats with...

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