conversion rate

How the CIO can Help the CMO Succeed
Marketingtechoutlook >> cioviewpoint

Ricky Joshi, CMO, Saatva

Successful e-commerce marketing is a technology dependent endeavor. Those who are ahead of the curve give themselves an advantage that results in more customers, and often happier customers. In turn, the core decisions you make to build and run...

A Blueprint for Building an Effective Lead Generation Website
Marketingtechoutlook >> cxoinsights

Brad Shorr, Director of Content Strategy, Straight North

E-commerce companies tend to be extremely methodical and results-focused when building and continuously improving their websites. After all, what choice do they have; if their websites fail to generate sales, they’re out of business. In...

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