customer experience management

Guide to a Marketer's Future
Marketingtechoutlook >> news

The world is a fusion of brands, people, technologies, and industries collaborating with one another promoting myriad purposes and objectives. All of these categories have one prevailing business element in common, marketing. Beginning with...

Enhancing Customer Experience through AI
Marketingtechoutlook >> cxoinsights

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

AI and the Evolution of Customer Experience Management (CEM) About 10 years ago, all business communications were done through email. Then, with the emergence of social channels such as Facebook and Twitter, it became progressively essential...

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