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customer loyalty

Analytics as a Game Changer in Customer Loyalty
Marketingtechoutlook >> news

Analytics has become a key game changer for sector’s growth and customer experience and loyalty is just one of them. Companies strive towards gaining customer loyalty and invest hefty for developing growth strategies and with the advent of...

Mobile Identity: How to Make the Most of Customer Relationships
Marketingtechoutlook >> cxoinsights

Jatin Maniar, Sr. Director, Product Marketing, MicroStrategy [NASDAQ:MSTR]

Traditionally, when we think about our identity, we think about our name, social security number—maybe even our appearance or beliefs. But in today’s digital world, the idea of identity has expanded even further. The mobile apps we...

Technology Cannot Overcome Poor Business Practices
Marketingtechoutlook >> cxoinsights

Rudy Vidal, Principal, Vidal Consulting Group

When digital technology broke into the music industry, it seemed revolutionary-A person without musical training could create beautiful orchestrations with the push of a button. People talked about the easy mastery of musical instruments and all...

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