marketingtechoutlook
cyber security

Managing Customer Care in an Era of Digital Transformation
Marketingtechoutlook >> cxoinsights

Alpa Shah, Global VP of Digital Transformation, Frost & Sullivan

Improving Customer Experience is a Top Priority According to 74 percent of IT decision makers across major sectors and regions, customer experience management is one of the top three digital transformation investments today, and will continue...

With Great Data Comes Great Responsibility
Marketingtechoutlook >> cioviewpoint

Steven Handmaker, CMO, Assurance

Over the past five years, marketing has entered a new golden age. Client and prospect data has never been more easily available. The ability to track the success of a campaign or the interest of your audience is at an all-time high. Long gone are...

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