marketingtechoutlook
data governance

Data Governance Engagements: How to make Data Governance 'Sticky'
Marketingtechoutlook >> cxoinsights

Maggie Hubble, Director, Data Governance, Quicken Loans

Everyone has heard of it, but is everyone doing it? Data Governance is the act of governing your data or managing it with guidance. No matter who you are or what you do, data should be important to you! Let’s see if you can answer a few...

Eight Steps to Becoming a Data- Driven Organization
Marketingtechoutlook >> cioviewpoint

Ashley Stirrup, CMO, Talend

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive. In fact, a report from McKinsey Global Institute indicates companies that are...

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