marketingtechoutlook
ecommerce

Analytics as a Game Changer in Customer Loyalty
Marketingtechoutlook >> news

Analytics has become a key game changer for sector’s growth and customer experience and loyalty is just one of them. Companies strive towards gaining customer loyalty and invest hefty for developing growth strategies and with the advent of...

Four Exciting B2B Predictions For 2019
Marketingtechoutlook >> news

B2B marketing is evolving faster than ever, and the credit goes to the changing expectations and the rising demands of the customers and also the maturation of marketing technologies. Therefore, it is quite evident that if an enterprise needs to...

Effective B2B Lead Generation Strategies
Marketingtechoutlook >> news

For most companies, the primary source that drives the profits is a lead generation machine. This engine delivers high performance when all of its components are working seamlessly. These machines maintain close alignment with marketing and sales....

Power of SDKs in Mobile Marketing
Marketingtechoutlook >> news

In mobile marketing, it is necessary to research and understand a mobile user’s nature and design SDK according to mobile device platform. The adoption of various mobile marketing strategies is necessary to provide an effective user...

Strategies to Succeed in Mobile Marketing
Marketingtechoutlook >> news

Mobile marketing involves activities correlated to selling, purchasing, and advertising of any products and services using mobile devices. The use of mobile in day-to-day life has resulted in the need for mobile marketing in business. The increase...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
Marketingtechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

Leveraging Technology to Improve Customer Experience and Marketing Investment
Marketingtechoutlook >> cxoinsights

Jenny Watson, VP-Digital Marketing

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making; this phenomenon has existed in the .com arena for more than 15 years but has...

Avoid Being the Next Casualty in the Retail Apocalypse
Marketingtechoutlook >> cxoinsights

Sahal Laher, CDO & CIO, Destination XL Group [NASDAQ:DXLG]

How are customer expectations driving changes for retail? There is extreme competition in the retail industry today and thousands of stores are closing in what is being described as the retail apocalypse. You cannot focus merely on...

Slow is the New Down - Does your Ecommerce Site Stack Up?
Marketingtechoutlook >> cioviewpoint

Andrew Grygiel, Chief Marketing Officer, VividCortex

In the unforgiving digital world, shoppers don't usually reward you if your website has great performance and uptime statistics. Good website performance is often taken for granted—in 2017, it’s table stakes. However, shoppers do...

Improve Your Customer's Path to Purchase with Product Content Management
Marketingtechoutlook >> cxoinsights

Michelle Spector-Burtchell, VP of Marketing, Salsify

Today’s consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever so marketing and ecommerce...

Analytics and Machine Learning: Catalysts of Change in Marketing Arena
Marketingtechoutlook >> cioviewpoint

Claudine Bianchi, CMO, ClickSoftware

The New Responsibility for Marketers Marketing typically has the largest discretionary budget in any organization because of the variety of activities we do, but now it also has the largest discretionary technology budget. That shift of dollars...

ActiveDEMAND's Enhanced Dashboard Reporting Enables Marketing Agencies to Deliver Accurate Report in Less Time
Marketingtechoutlook >> news

FREMONT, CA: ActiveDEMAND, an integrated marketing automation platform for marketing firms, enhances dashboard reporting to enable marketing agencies to save time and produce more accurate reports. Marketing agencies have to report on the...

AdMobilize's AdBeacon to Replace Pay-per-click Concept to Pay-per-face
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: AdMobilize, a Miami based tech company marked its presence in the world of “Google analytics” unveiling its latest version 2.0 with its AdBeacon device. The product is aimed to accelerate market expansion and replace...

CoreMedia8 Enables Business to Engage Customers Across All Digital Channels
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: CoreMedia announces its latest omni-channel digital experience platform, CoreMedia 8. The latest edition enables businesses to engage their customers across all channels driving results through increased business user productivity and...

NetSuite to Acquire Marketing Automation Company, Bronto Software
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It...

BCBGMAXAZRIA Partners with Borderfree to Expand Business International
Marketingtechoutlook >> news

Marketing Tech Insights

NEW YORK, NY: BCBGMAXAZRIA Group, design house for women’s wear, announces a strategic partnership with Borderfree, an ecommerce solutions provider,in a move to expand its online market internationally. Borderfree will provide technology...

Slide HTML5 Introduces Catalog Marketing Software for e-Commerce Companies
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Slide HTML5, a provider of digital publishing solutions has introduced HTML5 catalog marketing software –a self-service solution for retailers, publishers and brands to help them develop better web experience for their...

MarketShare Masters: Push. Nurture. Close. Repeat.
Marketingtechoutlook >> vendor

Loni Werner, CEO

A marketing company focused on push marketing (advertising), lead capture and marketing automation

Astute Solutions: Power-up Customer Engagement
Marketingtechoutlook >> vendor

Joseph M. Sanda, CEO

Providing unique software solutions including customer service and knowledge management arena for consumer-focused, medium to large companies

WebpageFX: Creating a “WOW” Experience to Customers
Marketingtechoutlook >> vendor

William Craig, Founder & CEO

Offers SEO services that cater to the needs of a small business to a well known corporation along with customizable SEO packages delivered according to an organization’s needs

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