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engineering

Three Advanced SEO Techniques to Double the Search Traffic
Marketingtechoutlook >> news

Website content that fulfills consumer needs is a big part of SEO success, specifically in the banking sector. But it takes more than just good content to ensure that organizations rank high in Google’s search results. Effective SEO needs...

Adaptive Design to Improve Customer Satisfaction
Marketingtechoutlook >> cxoinsights

Basem Sarandah, CEO, Nexant

The right customer data and responsive design principles guide program optimization. Utilities are finding that customer expectations around energy programs are rising. Other industries have raised the bar for customer experience and digital...

Driving Marketing Effectiveness through Collaborative Technologies
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

1. How has your IT operating model changed during the last five years in the Marketing industry? The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil. In fact, today, our...

A Five-Point Checklist to Turbocharge Your SMB's Marketing
Marketingtechoutlook >> cxoinsights

Vivek Vadakkuppattu, VP-Product Management & Marketing, Azimuth Systems

As a small high-tech B2B in a relatively specialized area of wireless testing dominated by some entrenched giants, we found ourselves in a classic David-and- Goliath situation. Instead a slingshot and five stones, however, we armed ourselves...

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