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Textmunication Holdings, Inc. Builds For The Future With RCS
Marketingtechoutlook >> news

PLEASANT HILL, CA - Textmunication Holdings, Inc. is engaged in the provision of mobile marketing solutions, rewards and loyalty programs. The firm is further opening its doors for developing Rich Communication Services (RCS) solution for...

MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry
Marketingtechoutlook >> news

SANTA MONICA, Calif -MomentFeed, the pioneer in versatile client encounter administration for multi-area brands, declared the new highlights for their Paid Media Manager product, empowering multi-area organizations to make and oversee localized...

The marketing curve in 2019
Marketingtechoutlook >> news

It is interesting to review innovations in marketing which can bring great commercial transformation in the business. Digital marketing is such an ever open innovation which provides creative opportunities to marketers. Keeping track with the...

Demand Forecasting From the Hashtag World
Marketingtechoutlook >> cxoinsights

Sean MacCarthy, Global Head of Analytics and Store Segmentation, Claire's Inc.

The retail industry has traditionally piggybacked on customer loyalty data for the primary goal of targeted marketing—to define the consumer, based on previous purchasing behavior. The days of blast email marketing campaigns announcing the...

Giving Fans a Rock Star Experience with Hubspot
Marketingtechoutlook >> cxoinsights

Ellie Ovsenik, Director of Content Marketing, Rock & Roll Hall of Fame

For the past two years, the Rock & Roll Hall of Fame has been a part of the Hubspot community. While we first evaluated the platform as primarily an email provider, we’ve found that the marketing suite takes us much further than we once...

The Top B2B Content Marketing Trends In 2019
Marketingtechoutlook >> cxoinsights

Melissa Garcia, Director of Marketing, Streampage

As that elusive number one spot on Google continues to slip out of reach, content marketers may need another game plan to reach their customers. Trying to be the brightest, shiniest needle in order to stand out in the haystack isn't...

Efficient Approaches for Enhanced Content Marketing
Marketingtechoutlook >> news

From the past few years, content marketing is the key strategy to get insights into a product and its values. Just through content marketing, businesses cannot derive maximum value from it, but the key insight and the advantages can be seen...

Selling with technology: Is newer always better?
Marketingtechoutlook >> cioviewpoint

Richard Gordon, CMO, SALMON Health and Retirement

We all know technological advances and how we view our business is changing at a rapid rate from day to day. Just when you think you have the most up to date customer relationship management (CRM) system or finally figured out how to measure...

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies
Marketingtechoutlook >> cxoinsights

Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation

A woman visits a store and sees something interesting on the shelf. She wants to know more about the item, so she pulls out her smartphone, opens the Amazon Flow app and points the phone’s camera at the product. Within seconds, her phone...

Why Marketing Automation Unleashes True Creativity
Marketingtechoutlook >> cxoinsights

Jeremie Moritz, Brand & Digital Director, Absolut Elyx, Pernod Ricard

I have a game for you. In your next strategy meeting, tell your team you’re going to automate creative production. Then look at their faces. You should see a mix of blank and interrogative faces. Most people are afraid or suspicious of the...

The New Generation Chatbots for Lead Generation
Marketingtechoutlook >> news

In general, a bot is a software that can perform any automated task, but those in the class of bots that are found in chat platforms are called chatbots. A user can ask a question to the bot that can respond to initiate a conversation or perform a...

The Art of Improving Customer Experience
Marketingtechoutlook >> cxoinsights

Sherif Mityas, Chief Experience Officer, TGI Fridays

Customer Experience has become a hot topic covering every touch point and journey map to capture, engage, and retain a Brand’s most important asset – its customers! The issue is that every experience is unique, personal, and...

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marketingtechoutlook >> cxoinsights

Marcus Collins, Chief Consumer Connections Officer, Doner

Bob Dylan once sang, “The times they are a-changin’.” In today’s hyper-connected world, these words ring truer than ever, particularly for marketing and advertising. Advertisers were once the authority on idea generation....

Omnichannel Marketing: Emerging from the Dominance
Marketingtechoutlook >> news

With the announcement of Facebook closing its service that allows third-party data providers to target their services directly on Facebook, new problems seem to be surfacing for the digital marketing professionals. Facebook’s denial of...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

Enhancing Customer Experience through AI
Marketingtechoutlook >> cxoinsights

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

AI and the Evolution of Customer Experience Management (CEM) About 10 years ago, all business communications were done through email. Then, with the emergence of social channels such as Facebook and Twitter, it became progressively essential...

Social Media and Big Data Analytics: A Winning Combination
Marketingtechoutlook >> news

Social media analytics applications gather data from social media websites and analyze it further using analytics tools to carry out business decisions. For the marketing professionals, analytics tools are the life-sustaining organs as they seem...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Why Increased Spending on MarTech is not Necessarily a Good Thing
Marketingtechoutlook >> cioviewpoint

Jennifer Renaud, CMO, Oracle Marketing Cloud

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target. Hey, I honestly thought bacon-flavored toothpaste would be good. Don’t judge me. However, for...

Leveraging Augmented and Virtual Reality in Digital Marketing
Marketingtechoutlook >> news

The technology behind augmented reality (AR) and virtual reality (VR) has been ruling the gaming world for few years. However, AR and VR are all set to penetrate the business world too and disrupt the business procedure by introducing...

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