marketingtechoutlook
globalization

Future Trends to Enhance Customer Experience
Marketingtechoutlook >> news

Modern day companies understand the necessity to enhance their customer experience. Earlier, companies were focused on customer service but the current trend is to improvise customer experience. Customers crave for personalized, frictionless...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

Four Key Takeaways for Multilingual Success in Contact Centers
Marketingtechoutlook >> cxoinsights

Tom Tseki, VP & GM, GeoFluent & Customer Care Solutions, Lionbridge [NASDAQ:LIOX]

For today’s contact center professionals, language is arguably the most important component of customer experience. With new market forces such as the increase of digital and mobile channels, as well as continued diversification and...

The Global Marketing Dilemma: To Localize or Not to Localize
Marketingtechoutlook >> cxoinsights

Richard Harpham, President & CEO, Cloudwords

Thanks to increased accessibility to the Internet, the proliferation of mobile devices and the escalation of digital marketing, the world is connected and information is at our fingertips anytime, anywhere. As the global buyer’s journey...

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