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Using Technology to take Advantage of these Workforce Trends
Marketingtechoutlook >> cxoinsights

Liz Gelb-O’Connor, VP, Global Head of Employer Brand & Marketing, ADP

The talent landscape continues to evolve in an ever-tightening global labor market. With record-low national unemployment and 10,000 Baby Boomers exiting the workforce daily, today’s workforce has many options, and job seekers are becoming...

A Bad Date: Are You Hiring Me, or My Rolodex?
Marketingtechoutlook >> cxoinsights

Warren Zenna, Founder & Principal, Zenna Consulting Group

A close friend and seasoned sales rep who was looking for a new gig seemed flustered and distracted during a coffee meeting last week. I asked him, ‘what’s on your mind?’ He shared a story: “I’m on an interview this...

Making Sense of the MarTech Mess
Marketingtechoutlook >> cxoinsights

Jenn Chick, Vice President, Marketing Execution & Operations, Hilton Worldwide

It is Monday morning, I login to my email, I already have 20 messages awaiting my attention, and the day is only just beginning. Among these are three solicitations from vendors on how “they can revolutionize my marketing engine” or...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Importance of Integrating CRM and Marketing Automation
Marketingtechoutlook >> news

Introduction of Customer Relationship Management programs (CRM) paved the way to a genuine digital revolution. CRM is considered the key reason for the success of any marketing and sales campaign due to its cost effectiveness, customizability,...

The Future of Content is NOW!
Marketingtechoutlook >> cxoinsights

Tanu Sood, Senior Principal Product Director, Oracle

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services...

Driving Marketing Effectiveness through Collaborative Technologies
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

1. How has your IT operating model changed during the last five years in the Marketing industry? The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil. In fact, today, our...

With Great Data Comes Great Responsibility
Marketingtechoutlook >> cioviewpoint

Steven Handmaker, CMO, Assurance

Over the past five years, marketing has entered a new golden age. Client and prospect data has never been more easily available. The ability to track the success of a campaign or the interest of your audience is at an all-time high. Long gone are...

Get Ready to Run Faster, Marketing
Marketingtechoutlook >> cxoinsights

Howard Kravitz, CMO, Winston & Strawn LLP.

IT is passing the baton as the next wave of digitization takes shape. It’s clear to many of us that the first great wave of digitization in the workplace has crested and pas sed. Most businesses are integrated into the 24/7 digital...

Investments Should Be Oriented Toward Automated Tools
Marketingtechoutlook >> cxoinsights

Michael Rosello, SVP & Chief Information & Operations Officer, Alliance Data Card Services

I never subscribed to the “fox watching the henhouse” theory around why Information Security should be part of any other group of an organization other than IT. If you truly want to be secure versus checking the box on a compliance...

Passing the CMO Tech Test: What's the Client Benefit?
Marketingtechoutlook >> cioviewpoint

Jill Kouri, CMO, JLL Americas

From Virtual reality to Drones and Predictive analytics, we invest in these technologies because they drive revenue for our clients—and, therefore, drive our business as well. Gone are the days when technology is seen purely as a cost...

NetSuite to Acquire Marketing Automation Company, Bronto Software
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It...

Graphos: Reimagining Marketing around Measurable Results
Marketingtechoutlook >> vendor

Laurier Mandin, President, Principal Consultant & CEO

By putting customer experience at the core of its marketing efforts, Graphos takes a distinctive approach to branding, campaign creative, inbound marketing, and digital design services, which is still unique in the marketplace. The company is...

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