marketingtechoutlook
internet

The Digital and IP Rise and Reign over Sports Broadcast
Marketingtechoutlook >> cxoinsights

Michael Davies, SVP-Field & Technical Operations, FOX Sports Media Group

IP technology in sports broadcast is increasing its stature in playing game-changing role in sports broadcast technology. While the largest sports broadcasts have been placing a growing reliance on IP to enhance and grow, the smaller broadcasts...

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marketingtechoutlook >> cxoinsights

Marcus Collins, Chief Consumer Connections Officer, Doner

Bob Dylan once sang, “The times they are a-changin’.” In today’s hyper-connected world, these words ring truer than ever, particularly for marketing and advertising. Advertisers were once the authority on idea generation....

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Combating Organizational Financial Risks
Marketingtechoutlook >> cioviewpoint

Cris Luce, CMO/CTO, Accuro AgriServices

The modern world is defined, in large part, by electronic communication and the massive storage and exchange of digital information. While the Internet and other systems allow companies to operate on a global basis and enable geographically...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

How Sales and Service Strategies for the Digital Customer are Shaping IT Buying Considerations
Marketingtechoutlook >> cxoinsights

Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.

As many leading enterprises begin–or continue–their digital journey, two focus areas tend to emerge on the priority list: customer sales and service. Industry analysts, consultants and companies themselves continue to identify...

Artificial Intelligence is a Boon for Enterprises: Building Relationships between Consumers and Marketers
Marketingtechoutlook >> news

AI is going to transform the digital marketing now and is already in a dynamically evolving phase. Artificial Intelligence is revolutionizing industries one by one, starting from the mind-blowing Siri to Tesla’s self driving cars. In 2018...

Artificial Intelligence is a Boon for Enterprises: Building Relationships between Consumers and Marketers
Marketingtechoutlook >> news

AI is going to transform the digital marketing now and is already in a dynamically evolving phase. Artificial Intelligence is revolutionizing industries one by one, starting from the mind-blowing Siri to Tesla’s self driving cars. In 2018...

Being at the Epicentre of the AR Movement
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

OmniChannel Marketing Redefined
Marketingtechoutlook >> cioviewpoint

Amy Romero, CMO, CreativeDrive

As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way. It is not necessarily about channels, but about the mindset and location of a person. The term “omnichannel” is becoming...

OmniChannel Marketing Redefined
Marketingtechoutlook >> cioviewpoint

Amy Romero, CMO, CreativeDrive

As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way. It is not necessarily about channels, but about the mindset and location of a person. The term “omnichannel” is becoming...

That Person Responding is Not a Person Anymore!
Marketingtechoutlook >> cxoinsights

Bennet James Bayer, Technologist, Board Advisor, Former Global CMO & VP Strategy with Huawei, Stealt

A few years ago Gartner predicted that by 2017 25 percent of online identities would be non-human and further that this number will triple by 2019. Chatbots, digital agents and Avatars are becoming a part of the enterprise digital transformation...

The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Marketingtechoutlook >> cxoinsights

Jeanine Banks, EVP, Global Products & Solutions, Axway

Consider that most of your customers are now smartphone users and that the average smartphone user interacts with their device over 150 times daily to send messages, view digital content and use social media, according to the Kleiner Perkins...

The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Marketingtechoutlook >> cxoinsights

Jeanine Banks, EVP, Global Products & Solutions, Axway

Consider that most of your customers are now smartphone users and that the average smartphone user interacts with their device over 150 times daily to send messages, view digital content and use social media, according to the Kleiner Perkins...

Integration Enables Omni-channel Experiences
Marketingtechoutlook >> cxoinsights

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

The buzz in customer care these days is about omni-channel experiences. With so many points of contact now available between customers and suppliers, every industry sector is looking for more effective ways to create a single, uniform,...

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