marketingtechoutlook
machine learning

How to Make an Efficient Knowledge Management System Using Recent Technologies
Marketingtechoutlook >> news

Recent technological advancements have helped the enterprises to enhance their operational efficiency, productivity. These technologies have provided companies with several cost-efficient measures to increase profitability. Technologies like...

Evolving Digital Marketing Landscape with AI Content Creation
Marketingtechoutlook >> news

Artificial intelligence (AI) and machine learning are used in every aspect of business and marketing today. Technologies enable decision makers to gain useful insights from a wide range of data so that companies can stay ahead of the market...

Demand Forecasting From the Hashtag World
Marketingtechoutlook >> cxoinsights

Sean MacCarthy, Global Head of Analytics and Store Segmentation, Claire's Inc.

The retail industry has traditionally piggybacked on customer loyalty data for the primary goal of targeted marketing—to define the consumer, based on previous purchasing behavior. The days of blast email marketing campaigns announcing the...

Could machine learning provide the key to measuring a customer journey?
Marketingtechoutlook >> news

Customer journeys prove to be extremely useful to increase positive results in all customer related KPIs. One of the rules in large enterprises is that if it can’t be measured than it can’t be improved. However, it is tough to measure...

Marketing Disruption: Role of the CIO
Marketingtechoutlook >> cxoinsights

Shirish Lal, COO and CTO, Harte Hanks

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

Being at the Epicentre of the AR Movement
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"
Marketingtechoutlook >> cioviewpoint

Frank Grillo, CMO, Harte Hanks [NYSE:HHS]

Imagine you’ve just walked into the corner store to find something quick for dinner. The shopkeeper asks “How may I help you?” and you explain you are looking for an easy but somewhat healthy dinner. The shopkeeper points out...

MSIGHTS: Enhanced Marketing Performance through Data Transformation
Marketingtechoutlook >> vendor

Scott East, Co-founder & CEO

Provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers

YouAppi: Maximizing Return on Mobile App Advertising
Marketingtechoutlook >> vendor

Moshe Vaknin, CEO and Co-founder

360 Platform of YouAppi is the leading growth marketing platform for premium mobile brands. By combining ML with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of...

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