marketing analytics

Things to know about Marketing Analytics
Marketingtechoutlook >> news

In today's time of multi-dimensional marketing techniques, where marketers ensure that companies market their products on several mediums like websites, social media, channel communications. Judging the success of a marketing campaign is of...

Digital Marketing Analytics Four Things Adobe Does Better than Anyone
Marketingtechoutlook >> news

The Unique Role of Adobe in Digital Marketing Analytics Adobe Analytics continues to score pretty well in most of the analyst evaluations. Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing...

Ensuring High Quality Communications and Marketing Consistency
Marketingtechoutlook >> cxoinsights

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Strategic Direction for Business Goals We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Reebonz and Birst Team Up to Make Retail Campaigns Smarter
Marketingtechoutlook >> news

Marketing Tech Insights

SAN FRANCISCO, CA – Reebonz luxury e-commerce retailer has collaborated with Birst, a Cloud BI and Analytics company to analyze its sales and marketing campaigns. Birst will collate the company’s data and provide solutions to its...

Kahuna: Omni-Channel Mobile Marketing Automation Platform
Marketingtechoutlook >> vendor

Adam Marchick, CEO & Co-founder

Provides a powerful Communication Automation Platform that Leverages rich cross-channel data to create and send personalized messages at scale

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