marketingtechoutlook
master data management

The MDM Ecosystem
Marketingtechoutlook >> cxoinsights

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

For the last two years I have been working on sound practical processes to govern data. That means creating an inventory of data by creating or harvesting the available metadata, and running unattended rules to ensure that metadata and data are...

Making the MDM Journey a Success
Marketingtechoutlook >> cxoinsights

Pete Stormer, Director, Data Management, AmerisourceBergen

The literature is rife with stories of master data management project success and horror stories. Your inbox is overflowing with information about the next best software offering to ensure the success of your project to create Nirvana—the...

Why Marketing and IT should be Very Close Friends
Marketingtechoutlook >> cioviewpoint

Mike Linton, CMO, Farmers Insurance Group

It’s no secret that there has been dramatic change to business and most functional areas given the rise of analytics, the cloud and big data, but I would opine that two of the functions under some of the greatest pressure to constantly...

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