marketingtechoutlook
microsoft

The Voice Revolution and How It Changes Business
Marketingtechoutlook >> cxoinsights

Duane Forrester, VP, Yext

The biggest transformation in digital marketing over the last decade is underway right now—the shift in data retrieval, specifically involving voice and AI. The growth of mobile (and smartphones, specifically) led to the explosion of online...

Revamping Customer Experience with Augmented Reality
Marketingtechoutlook >> news

While augmented reality (AR) has been around in the technological domain for quite some time, with the launch of the popular game ‘Pokemon Go’, it was quick to catch limelight among laymen. Recently, many technology giants have been...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

How Sales and Service Strategies for the Digital Customer are Shaping IT Buying Considerations
Marketingtechoutlook >> cxoinsights

Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.

As many leading enterprises begin–or continue–their digital journey, two focus areas tend to emerge on the priority list: customer sales and service. Industry analysts, consultants and companies themselves continue to identify...

5 AI Trends to Look for in 2018
Marketingtechoutlook >> news

Artificial Intelligence (AI) has found enthusiastic response in most enterprises, and its benefits are being gradually identified. AI is expected to impact the market in the following ways in 2018: 1. AI in Cybersecurity and Cyber-attacks AI...

Being at the Epicentre of the AR Movement
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

You're the Frog and Automation is about to Boil You
Marketingtechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

Marketing in the Personalization Era
Marketingtechoutlook >> cxoinsights

Scott Symonds, Managing Director, Media of AKQA Media

What do three of the top six largest companies in the world by market capitalization have in common? Personalization. Personalization as a Business Driver Google (Alphabet Inc.), Amazon, and Facebook all use personalization as a core...

The Art of Restraint
Marketingtechoutlook >> cxoinsights

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Exploring the Ethical Application of AI in Advertising Advertising has always been obsessed with understanding human behavior. We have employed countless techniques to gain even a brief glimpse into the mind of the consumer. We’ve...

Customer Experience for Mobile is More Important to Your Business Than You Might Think
Marketingtechoutlook >> cxoinsights

Ashish Toshniwal, CEO, Y Media Labs

Before we dive into the nitty gritty world of Hybrid vs. Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices. Have you ever lost your phone and said to yourself, “Oh...

Inbound Marketing & Sales Is Evolving. Are You?
Marketingtechoutlook >> cioviewpoint

Kipp Bodnar, CMO, HubSpot [NYSE: HUBS]

Our days are filled with disruptive noise. Intrusive ads are almost always within eye(ear)-shot. Telephone calls ring at all hours from companies you’ve never heard of before. Interruptive marketing and sales tactics show little concern for...

AppNexus - The Publisher Suite that Elevates Global Advertising
Marketingtechoutlook >> news

NEW YORK, NY: AppNexus, an advertising technology company announces the expansion of its global partnership with Microsoft. It operates on a cloud-based platform to optimize and enable online advertising. The enterprise technology allows...

Personalization Provides Opportunities to Connect to Consumers
Marketingtechoutlook >> cioviewpoint

Andy Yost, SVP and CMO, Gannett

Ensuring Perfect Marketing strategies All of our media and campaign planning starts with a clear definition of our target audience. Then, it’s about using these insights to develop successful campaigns that resonate with our consumers as...

INXPO Integrates with Microsoft Dynamics Marketing to Enhance Digital Marketing Experience
Marketingtechoutlook >> news

Marketing Tech Insights

CHICAGO, IL: INXPO, a provider of enterprise digital video communication solutions, announces integration of its webcasting solution with Microsoft Dynamics Marketing to deliver engaging digital marketing experience. XPOCAST Prime is...

Send Tracked Email Messages with VisitIQ 'Send With eTrigue'
Marketingtechoutlook >> news

Marketing Tech Insights

SAN JOSE, CA: eTrigue Corporation, developer of eTrigue VisitIQ marketing software, announces a Microsoft Outlook messaging software add-in called ‘Send With eTrigue’ for seamlessly integrating into the Outlook PC email client. With...

DemandGen: Enriching the Digital Marketing Journey
Marketingtechoutlook >> vendor

David Lewis, Founder & CEO

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize ROI

DemandGen: Gateway to a Modern Marketing Powerhouse
Marketingtechoutlook >> vendor

David Lewis, Founder & CEO

Helps clients implement highly effective demand generation systems and processes to drive growth through digital marketing

Digital Pi: Automation Plain-speak
Marketingtechoutlook >> vendor

Ryan Vong, President & CEO

Focuses on helping companies get rapid, meaningful value from marketing automation and related digital marketing technologies

Acrolinx: Next-Generation Content Optimization
Marketingtechoutlook >> vendor

Dr. Andrew Bredenkamp, Founder & CEO

Provides software platform to help organizations in developing amazing content

Marin Software: Optimizing Online Advertisement Spend
Marketingtechoutlook >> vendor

David A. Yovanno, CEO

Provides a leading cross-channel performance advertising cloud for advertisers and agencies

New Editions

<