marketingtechoutlook
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Managing Customer Care in an Era of Digital Transformation
Marketingtechoutlook >> cxoinsights

Alpa Shah, Global VP of Digital Transformation, Frost & Sullivan

Improving Customer Experience is a Top Priority According to 74 percent of IT decision makers across major sectors and regions, customer experience management is one of the top three digital transformation investments today, and will continue...

Marrying Art and Science: How Big Data is Transforming Marketing
Marketingtechoutlook >> cioviewpoint

Raja Rajamannar, CMO, MasterCard International

The explosive growth of data is ushering a new era in marketing, but not for the reasons so frequently cited. It’s not that data is new to marketing. It’s always been around. Rather, it’s the proliferation of consumer...

Ron Brooks Joins CBIG Consulting as VP of Strategic Consulting
Marketingtechoutlook >> news

Marketing Tech Insights

CHICAGO, IL:  Ron Brooks, a business strategist and specialist in market intelligence with over 20 years of experience, has joined CBIG Consulting as Vice President of Strategic Consulting. In this role, Ron will expand CBIG’s...

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