marketingtechoutlook
mobile

Power of SDKs in Mobile Marketing
Marketingtechoutlook >> news

In mobile marketing, it is necessary to research and understand a mobile user’s nature and design SDK according to mobile device platform. The adoption of various mobile marketing strategies is necessary to provide an effective user...

Content into sales: Essential content marketing
Marketingtechoutlook >> news

Creating and distributing valuable, relevant and consistent content through strategic marketing approach and retaining defined audience for a profitable customer action is what is content marketing aims at. The ultimate goal is to increase sales...

Strategies to Succeed in Mobile Marketing
Marketingtechoutlook >> news

Mobile marketing involves activities correlated to selling, purchasing, and advertising of any products and services using mobile devices. The use of mobile in day-to-day life has resulted in the need for mobile marketing in business. The increase...

What's New for Mobile SEO?
Marketingtechoutlook >> cxoinsights

David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev

Quite a lot if you have not been paying much attention to the SEO world lately. It has already been two years since mobile surpassed desktop as the number one way people access the internet. Search providers are experimenting with ways to serve up...

Digital Signage: An Industry Reborn
Marketingtechoutlook >> cxoinsights

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Outdoor Advertising is the oldest advertising medium. It’s been around for this long because of the perfect marriage of simplicity and effectiveness. It was easy to install and required no electronic or mechanical parts, yet it would have...

Design Strategy: The Secret Weapon for Effective Digital Signage
Marketingtechoutlook >> cxoinsights

Jonathan Alger, Managing Partner, C&G Partners

Digital signage has revolutionized the way businesses communicate with a range of key audiences. At its best, it can dazzle the eye and engage the mind with important and entertaining content. But to make that happen, businesses are increasingly...

Trends Driving the Era of Mobile Marketing
Marketingtechoutlook >> news

As there is a rampant growth of mobile-first customers across the world brands are trying to bond with the audience in the most tailored ways feasible. A moment of revolution is at hand for mobile marketing. This transformation will bring in the...

Marketing in a time of great change
Marketingtechoutlook >> cxoinsights

Ajit Sivadasan, VP & GM, Lenovo

We are arguably in an era of marketing that is at a historical high in terms of uncertainty, change, and excitement created by advances in technology and an evolving demographic. Customer expectations have increased exponentially thanks to the...

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

Great Experience is Equal Parts People and Technology
Marketingtechoutlook >> cxoinsights

Tish Whitcraft, CCO, OpenX

Technology can enable great experiences because it can allow people who are building a relationship to focus on just that-the relationship - instead of jumping from screen to screen and system to system. The idea around great tool and system...

New Year, New Opportunities? Marketing Automation Can Help Retailers With Mobile
Marketingtechoutlook >> cioviewpoint

Marissa Tarleton, CMO, RetailMeNot

Mobile has spurred the most transformative shift that retail and marketing have seen in sometime. Marketers are now able to measure more directly what consumers are doing on smartphones as well as how their behaviors may inform decisions...

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation
Marketingtechoutlook >> cxoinsights

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of...

Serving Tomorrow's Customer Today: Reimagining Branch Transformation and Omnichannel Strategies
Marketingtechoutlook >> cxoinsights

Douglas Hartung, Director-Research & Development Incubation, Diebold, Incorporated

To retain and grow their businesses, financial institutions are increasingly forced to address the needs of a more mobile-centric customer. Today, most institutions have deployed mobile banking applications and continue to seek ways to exploit...

E-commerce Merging With Digital Marketing Technologies
Marketingtechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...

E-commerce Merging With Digital Marketing Technologies
Marketingtechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...

Mobile Marketing and the Evolution Of e-Commerce
Marketingtechoutlook >> cioviewpoint

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Consumers love to shop. However, the means and methods in which they find what they want continue to evolve; and in true digital fashion, the e-commerce industry has transformed once again. More than ever before, it feels as if marketers...

Mobile Identity: How to Make the Most of Customer Relationships
Marketingtechoutlook >> cxoinsights

Jatin Maniar, Sr. Director, Product Marketing, MicroStrategy [NASDAQ:MSTR]

Traditionally, when we think about our identity, we think about our name, social security number—maybe even our appearance or beliefs. But in today’s digital world, the idea of identity has expanded even further. The mobile apps we...

Customer Experience for Mobile is More Important to Your Business Than You Might Think
Marketingtechoutlook >> cxoinsights

Ashish Toshniwal, CEO, Y Media Labs

Before we dive into the nitty gritty world of Hybrid vs. Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices. Have you ever lost your phone and said to yourself, “Oh...

A Cure for 'Infobesity': From Data Overload To Real-Time Insight
Marketingtechoutlook >> cxoinsights

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

Hyper-Focused on Building New Modern Marketing Muscles In the past five years, we’ve witnessed an extraordinary shift in how consumers experience brands thanks to the elevated role of technology enabling enhanced benefits,...

A Blueprint for Building an Effective Lead Generation Website
Marketingtechoutlook >> cxoinsights

Brad Shorr, Director of Content Strategy, Straight North

E-commerce companies tend to be extremely methodical and results-focused when building and continuously improving their websites. After all, what choice do they have; if their websites fail to generate sales, they’re out of business. In...

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