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Content Marketing Investment & ROI
Marketingtechoutlook >> cioviewpoint

Clay Stobaugh, EVP & CMO, Wiley

Why invest in content marketing? A content marketing strategy helps well-informed consumers enter the sales process closer to a purchasing decision. As existing customers and prospects become more educated through content marketing, they...

Social Media Channels to Boost SEO Ranking
Marketingtechoutlook >> news

When it comes to the ranking of websites under Google search results, Search Engine Optimization (SEO) plays a critical role. Google has, time and again, confirmed that content and their links are the two primary determinants for ranking websites...

Customer Experience: The New Measure of Brand Value
Marketingtechoutlook >> news

A story is told, anticipation is built, and with that comes the curiosity to discover as well as the motivation to buy. Instant gratification through shopping is becoming the norm of the society and the backbone of consumerism but a bad experience...

The Digital and IP Rise and Reign over Sports Broadcast
Marketingtechoutlook >> cxoinsights

Michael Davies, SVP-Field & Technical Operations, FOX Sports Media Group

IP technology in sports broadcast is increasing its stature in playing game-changing role in sports broadcast technology. While the largest sports broadcasts have been placing a growing reliance on IP to enhance and grow, the smaller broadcasts...

Marketing in a time of great change
Marketingtechoutlook >> cxoinsights

Ajit Sivadasan, VP & GM, Lenovo

We are arguably in an era of marketing that is at a historical high in terms of uncertainty, change, and excitement created by advances in technology and an evolving demographic. Customer expectations have increased exponentially thanks to the...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Combating Organizational Financial Risks
Marketingtechoutlook >> cioviewpoint

Cris Luce, CMO/CTO, Accuro AgriServices

The modern world is defined, in large part, by electronic communication and the massive storage and exchange of digital information. While the Internet and other systems allow companies to operate on a global basis and enable geographically...

Driving Consumerism with AI
Marketingtechoutlook >> news

Consumerism shapes the human behavior and social interaction with one another. As more and more people connect to the internet, they are made aware of the plethora of products and variety of options available on the global platform. Additionally,...

React to Network Outages Before They Happen
Marketingtechoutlook >> cxoinsights

Jeff Harris, VP-Solutions Marketing, Ixia

The prospect of being hit by a denial-of-service campaign through massive DDoS attack has gotten individual organizations and DNS hosting providers on the edge. As the cost of unplanned data center outages having increased 38 percent in 5 years to...

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center
Marketingtechoutlook >> cxoinsights

Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista

Digital and in-store shopping experiences are on a collision course in the best way possible. The move toward digital and online has transformed retail business models that have been in place for decades, with digital shopping experiences...

Transforming Business At The Speed of Technology
Marketingtechoutlook >> cioviewpoint

Chris Cavanaugh, EVP & CMO, Freeman

Is today’s enterprise landscape evolves at a seemingly exponential rate, so too has the expected role and responsibility of the CIO within it? This comes as a surprise to no one who is reading this. A role once primarily focused on systems,...

Leveraging Technology in Targeted Marketing Efforts
Marketingtechoutlook >> cxoinsights

Keith Pellerin, VP-Product Management & Innovation, Aflac

It is no exaggeration to say that nearly every business is a digital business today. Technology supports and shapes the entire customer experience. And, not only is it universal, but technology is also becoming a primary driver of marketing...

Leveraging Technology in Targeted Marketing Efforts
Marketingtechoutlook >> cxoinsights

Keith Pellerin, VP-Product Management & Innovation, Aflac

It is no exaggeration to say that nearly every business is a digital business today. Technology supports and shapes the entire customer experience. And, not only is it universal, but technology is also becoming a primary driver of marketing...

UBIC and BI.Garage Partners to Introduce A.I. based SNS Marketing Support Service
Marketingtechoutlook >> news

NEW YORK, NY: UBIC, the provider of AI-based, big data analysis services and BI.Garage, a data science business enterprise who developed tweetmanager recently announced their collaboration towards launching Artificial Intelligent (A.I) based...

UBIC and BI.Garage Partners to Introduce A.I. based SNS Marketing Support Service
Marketingtechoutlook >> news

NEW YORK, NY: UBIC, the provider of AI-based, big data analysis services and BI.Garage, a data science business enterprise who developed tweetmanager recently announced their collaboration towards launching Artificial Intelligent (A.I) based...

UBIC and BI.Garage Partners to Introduce A.I. based SNS Marketing Support Service
Marketingtechoutlook >> news

NEW YORK, NY: UBIC, the provider of AI-based, big data analysis services and BI.Garage, a data science business enterprise who developed tweetmanager recently announced their collaboration towards launching Artificial Intelligent (A.I) based...

Pinterest Selects Brand Networks its Ads API Partner
Marketingtechoutlook >> news

Marketing Tech Insights

BOSTON, MA:  The Marketing Developer Partners (MDP) program launched by Pinterest to help businesses establish larger networks along with achieving marketing and advertising goals on Pinterest has announced Brand Networks, provider of...

Nine Types of Social Applications for CRM that Best Support Business Goals
Marketingtechoutlook >> news

Marketing Tech Insights

STAMFORD, CN: In a recent analysis Gartner chalks out 9 fundamental types of social applications for CRM to help business executives identify the best range of applications for achieving business goals. "Organizations often struggle to...

CTERA Announces Opening of its New U.S. Headquarters
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Cloud storage provider, CTERA Networks, announces the opening of its new U.S. headquarters in New York City to support strong international and regional growth.  Reportedly, the new office will lead the company’s U.S. sales...

Boostability: Enhancing Online Visibility of Small Businesses
Marketingtechoutlook >> vendor

Kelly Shelton, VP of Marketing

Provides affordable SEO and social media marketing for a variety of small businesses

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