marketingtechoutlook
predictive analytics

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience
Marketingtechoutlook >> cxoinsights

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

Successful marketing in the last five years has moved to a strategic point where IT and marketing converge. As a leader in the marketing operations world, I now play a critical important role in transforming our marketing department to fully...

Analytics and Machine Learning: Catalysts of Change in Marketing Arena
Marketingtechoutlook >> cioviewpoint

Claudine Bianchi, CMO, ClickSoftware

The New Responsibility for Marketers Marketing typically has the largest discretionary budget in any organization because of the variety of activities we do, but now it also has the largest discretionary technology budget. That shift of dollars...

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