Content Marketing Investment & ROI
Marketingtechoutlook >> cioviewpoint

Clay Stobaugh, EVP & CMO, Wiley

Why invest in content marketing? A content marketing strategy helps well-informed consumers enter the sales process closer to a purchasing decision. As existing customers and prospects become more educated through content marketing, they...

Efficiency Control for Achieving Better Marketing Objectives
Marketingtechoutlook >> news

After setting marketing strategies, every management’s prime focus should fall on steps to ensure that they are carried out. Some companies hire a marketing controller for the task of effective control in marketing areas such as...

MeritDirect: Empowering Omnichannel, Data-driven Marketing
Marketingtechoutlook >> vendor

Rob Sanchez, CEO

Provider of global Omnichannel, data-driven marketing solutions, including demand gen, digital, analytics and database services

New Editions