marketingtechoutlook
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Marketing experimentation: challenges and solutions
Marketingtechoutlook >> news

Marketing experimentation is the practice of making changes to organizations’ products, prices, and, promotions to overview the changes in the customer experience. Organizations get value from their ability of microtargeting, personalizing...

Tips for Start-Ups to Enhance Digital Visibility
Marketingtechoutlook >> news

The digital marketing industry is well aware with search engine optimization technique and its benefits. Most business owners are aware with perks but not with ways by which they can maximize the use of SEO and gain benefits...

Busting the Myth Bubbles of Digital Marketing
Marketingtechoutlook >> news

Digital marketing has emerged as a revolutionizing tool for businesses, especially for the small ones. Many have already understood the power and potential of social media but there prevail some myths associated with it that restrict a few to...

Social Media Analytic Tools-Rewarding as well as Challenging
Marketingtechoutlook >> news

The ubiquity of social media has changed the face of marketing landscape in terms of interacting and connecting with prospective buyers. Many enterprises today are indulged in strategizing social media marketing plan and creating relevant content...

MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry
Marketingtechoutlook >> news

SANTA MONICA, Calif -MomentFeed, the pioneer in versatile client encounter administration for multi-area brands, declared the new highlights for their Paid Media Manager product, empowering multi-area organizations to make and oversee localized...

The Top B2B Content Marketing Trends In 2019
Marketingtechoutlook >> cxoinsights

Melissa Garcia, Director of Marketing, Streampage

As that elusive number one spot on Google continues to slip out of reach, content marketers may need another game plan to reach their customers. Trying to be the brightest, shiniest needle in order to stand out in the haystack isn't...

Social Media Channels to Boost SEO Ranking
Marketingtechoutlook >> news

When it comes to the ranking of websites under Google search results, Search Engine Optimization (SEO) plays a critical role. Google has, time and again, confirmed that content and their links are the two primary determinants for ranking websites...

Leveraging MarTech for Customer Education
Marketingtechoutlook >> cxoinsights

Martijn Scheijbeler, VP Marketing, RVshare

We all want our customers to take certain actions: buy this, subscribe to this, and read this article. All actions that are purely driven by the intent of selling the business. But more and more we see companies actively going after another...

Marketing in a time of great change
Marketingtechoutlook >> cxoinsights

Ajit Sivadasan, VP & GM, Lenovo

We are arguably in an era of marketing that is at a historical high in terms of uncertainty, change, and excitement created by advances in technology and an evolving demographic. Customer expectations have increased exponentially thanks to the...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

Securing Digital Marketing with Blockchain Technology
Marketingtechoutlook >> news

Digital Marketing strategies have developed tremendously with the introduction of the most successful disruptive technology of the past decade, blockchain, reimagining the future of e-commerce. The e-commerce market has always had players of all...

How Marketing can increase Customer Experience
Marketingtechoutlook >> news

In the recent past, there has been a whole wave of new methods that marketers use to acquire new customers—be it social media, advertisements on video sites like YouTube or even phones that companies sell with ads built in. This, however,...

Understanding the True Potential of E-Mail Marketing
Marketingtechoutlook >> news

Today, content marketing and search engine optimization (SEO) play a pivotal role in the marketing arena. Organizations invest an influx of money into strategizing and producing high-quality content to drive more revenue. However, to have a strong...

Data Science Employment for Intelligent Marketing
Marketingtechoutlook >> news

Marketing is an organizational activity that enterprises can't afford to overlook if visibility and profitability are to be amplified. The recent times have witnessed an increase in enterprises adopting cutting-edge technologies for marketing...

Analyzing Global Differences for Better Digital Marketing
Marketingtechoutlook >> news

With Digital Marketing extending to every nook and corner of the world, businesses are utilizing it innovatively to change how customers are served. For example in the automotive industry, digital marketing plays a significant role in how cars...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Ensuring High Quality Communications and Marketing Consistency
Marketingtechoutlook >> cxoinsights

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Strategic Direction for Business Goals We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

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