marketingtechoutlook
software

Merging DevOps and Marketing to Uplift businesses
Marketingtechoutlook >> news

The advancement of the technologies has made it obligatory for developers and marketers to meet on a common platform. The platform of a conglomeration between software development and marketing drives organizations with speeding up software...

Merging DevOps and Marketing to Uplift businesses
Marketingtechoutlook >> news

The advancement of the technologies has made it obligatory for developers and marketers to meet on a common platform. The platform of a conglomeration between software development and marketing drives organizations with speeding up software...

Textmunication Holdings, Inc. Builds For The Future With RCS
Marketingtechoutlook >> news

PLEASANT HILL, CA - Textmunication Holdings, Inc. is engaged in the provision of mobile marketing solutions, rewards and loyalty programs. The firm is further opening its doors for developing Rich Communication Services (RCS) solution for...

Power of SDKs in Mobile Marketing
Marketingtechoutlook >> news

In mobile marketing, it is necessary to research and understand a mobile user’s nature and design SDK according to mobile device platform. The adoption of various mobile marketing strategies is necessary to provide an effective user...

How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow
Marketingtechoutlook >> cxoinsights

Eric Lamb, Director of Publisher Solutions, Vistar Media

The digital signage industry is experiencing an exciting growth period at the moment, with the rising interest in “smart city” projects and a resurgence of advertiser interest in out-of-home. The digital out-of-home (DOOH) market is...

How To Buy Great Digital Signage
Marketingtechoutlook >> cxoinsights

Frank Kenna, CEO, Marlin Company

More and more managers are realizing that there must be a good way of communicating to all employees across their enterprise using visual digital technology. And they’re right, there is. Over the last 5-6 years the use of flat display...

Bridging the Customer Identification Gap to Build Loyalty
Marketingtechoutlook >> cxoinsights

Tad Fordyce, SVP, Loyalty, Epsilon

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways that drive business growth. Recent research from Epsilon found that 80 percent of...

Data Governance Engagements: How to make Data Governance 'Sticky'
Marketingtechoutlook >> cxoinsights

Maggie Hubble, Director, Data Governance, Quicken Loans

Everyone has heard of it, but is everyone doing it? Data Governance is the act of governing your data or managing it with guidance. No matter who you are or what you do, data should be important to you! Let’s see if you can answer a few...

Reshaping Customer Management
Marketingtechoutlook >> cioviewpoint

Christopher Higgins, CIO, Technology Delivery and Infrastructure Services, U.S. Bank [NYSE:USB]

As Chief Information Officer of Technology and Operations Services at U.S. Bank, you might expect me to care most about technology and operations business processes for the successful delivery of technology. While these are certainly critical...

Vetting a Consumer Activation Platform? Use this Guide
Marketingtechoutlook >> cxoinsights

Susan Frech, Co Founder and CEO, Social Media Link

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it. According to an Association of National Advertisers study,...

ISO 9001- What Is in IT for me?
Marketingtechoutlook >> cxoinsights

Govind Ramu, Senior Director, Global Quality Management Systems, SunPower Corporation [NASDAQ:SPWR]

ISO 9001, an international standard for Quality Management System (QMS) requirements were revised on Sept 2015. This widely implemented standard has close to 1.2 million certifications worldwide. ISO 9001 requirements first released in 1987...

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?
Marketingtechoutlook >> cxoinsights

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities. In its recent 2016-2017 Global CIO Survey,...

Ensuring High Quality Communications and Marketing Consistency
Marketingtechoutlook >> cxoinsights

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Strategic Direction for Business Goals We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Transformation of Marketing using Technology
Marketingtechoutlook >> cxoinsights

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization and customer journey. With the advent of marketing technologies,...

React to Network Outages Before They Happen
Marketingtechoutlook >> cxoinsights

Jeff Harris, VP-Solutions Marketing, Ixia

The prospect of being hit by a denial-of-service campaign through massive DDoS attack has gotten individual organizations and DNS hosting providers on the edge. As the cost of unplanned data center outages having increased 38 percent in 5 years to...

7 Benefits to Marketing Automation Your Business Needs to Thrive
Marketingtechoutlook >> cxoinsights

Brad Banyas, Founder & CEO, 366 Degrees by OMI

A business cannot survive without an effective marketing strategy. Regardless of how breakthrough the service is or how innovative the product may be, if it doesn’t target the right consumer, the business will never succeed. Marketing...

It's Time for CIOs to Ask CMOs Some Tough Questions
Marketingtechoutlook >> cxoinsights

Shawn Douglass, President - Software & CTO, Unified

Functionally, the marketing department presents a new set of challenges for enterprise technology environments. Chief Marketing Officers (CMOs) will spend more on technology than CIOs by 2017, according to Gartner, and some analysts predict that...

3 Standard Ways to Proactively Manage Peak Performance
Marketingtechoutlook >> cxoinsights

Pat Patterson, Senior Director of Marketing, Avaya

A brief snapshot of the current state of technology in 2016: 3.5 billion people are online and collectively their traffic is measured in zettabytes. 3.4 billion new devices are expected to be sold—joining what Gartner estimates will be 6.4...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

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