marketingtechoutlook
technology

Marketing experimentation: challenges and solutions
Marketingtechoutlook >> news

Marketing experimentation is the practice of making changes to organizations’ products, prices, and, promotions to overview the changes in the customer experience. Organizations get value from their ability of microtargeting, personalizing...

Content Marketing Investment & ROI
Marketingtechoutlook >> cioviewpoint

Clay Stobaugh, EVP & CMO, Wiley

Why invest in content marketing? A content marketing strategy helps well-informed consumers enter the sales process closer to a purchasing decision. As existing customers and prospects become more educated through content marketing, they...

Three Advanced SEO Techniques to Double the Search Traffic
Marketingtechoutlook >> news

Website content that fulfills consumer needs is a big part of SEO success, specifically in the banking sector. But it takes more than just good content to ensure that organizations rank high in Google’s search results. Effective SEO needs...

Siemens Healthineers- Optimizing Operations In Laboratories
Marketingtechoutlook >> cxoinsights

Julia Abrams, Senior Director Global Solutions Marketing

Evolution of Workflow with Regard to Current Technological Trends The workflow landscape has evolved immensely over the years, particularly in the last decade. The major part of this involves recent healthcare trends like consolidation of...

Marketing in the Invisible Layer
Marketingtechoutlook >> cxoinsights

Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett

Welcome to the invisible future. Here, we are perpetually surrounded by connected devices, from the 77 percent of us who own a smartphone to the 90 percent of us who own an IoT device. This boom in connected ownership has slowly created an...

Tech, Tech, Tech... Oops!
Marketingtechoutlook >> cioviewpoint

Andrew Stief, VP and CMO, PGIM Real Estate Finance

The seductive allure of technology as the elegant solution to our business challenges is a chimera we have all chased at one point or another in our careers. We shouldn’t forget that technology vendors employ marketers that can weave...

How Tech is Changing Just About Everything in Marketing
Marketingtechoutlook >> cioviewpoint

David Roman, SVP & CMO, Lenovo

Marketers today must be entrepreneurs. The days of agencies tinkering over a creative in the back room, nuancing every last detail for months on end, and then when it’s finally done, debuting it to the world in a grandiose way are long gone....

Using Technology to take Advantage of these Workforce Trends
Marketingtechoutlook >> cxoinsights

Liz Gelb-O’Connor, VP, Global Head of Employer Brand & Marketing, ADP

The talent landscape continues to evolve in an ever-tightening global labor market. With record-low national unemployment and 10,000 Baby Boomers exiting the workforce daily, today’s workforce has many options, and job seekers are becoming...

The Art of Improving Customer Experience
Marketingtechoutlook >> cxoinsights

Sherif Mityas, Chief Experience Officer, TGI Fridays

Customer Experience has become a hot topic covering every touch point and journey map to capture, engage, and retain a Brand’s most important asset – its customers! The issue is that every experience is unique, personal, and...

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marketingtechoutlook >> cxoinsights

Marcus Collins, Chief Consumer Connections Officer, Doner

Bob Dylan once sang, “The times they are a-changin’.” In today’s hyper-connected world, these words ring truer than ever, particularly for marketing and advertising. Advertisers were once the authority on idea generation....

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

How to find balance in designing and implementing an integrated physical and digital experience
Marketingtechoutlook >> cxoinsights

Cyrus Clemensen, Sr. Director of Experience Development, Synechron

As financial institutions and enterprises across industries grapple with how to implement and find the most value-add in emerging innovations and technologies, many find themselves trying to navigate the intersection between physical and digital...

Data Governance Engagements: How to make Data Governance 'Sticky'
Marketingtechoutlook >> cxoinsights

Maggie Hubble, Director, Data Governance, Quicken Loans

Everyone has heard of it, but is everyone doing it? Data Governance is the act of governing your data or managing it with guidance. No matter who you are or what you do, data should be important to you! Let’s see if you can answer a few...

Data Governance Engagements: How to make Data Governance 'Sticky'
Marketingtechoutlook >> cxoinsights

Maggie Hubble, Director, Data Governance, Quicken Loans

Everyone has heard of it, but is everyone doing it? Data Governance is the act of governing your data or managing it with guidance. No matter who you are or what you do, data should be important to you! Let’s see if you can answer a few...

5 Ways Artificial Intelligence Can Help Improve Customer Service
Marketingtechoutlook >> cxoinsights

Blythe Lawton, Senior Director, First Associates Loan Servicing

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward? Surprisingly, there are many areas of your business where AI can be utilized and you don’t have to be a tech...

Reshaping Customer Management
Marketingtechoutlook >> cioviewpoint

Christopher Higgins, CIO, Technology Delivery and Infrastructure Services, U.S. Bank [NYSE:USB]

As Chief Information Officer of Technology and Operations Services at U.S. Bank, you might expect me to care most about technology and operations business processes for the successful delivery of technology. While these are certainly critical...

Great Experience is Equal Parts People and Technology
Marketingtechoutlook >> cxoinsights

Tish Whitcraft, CCO, OpenX

Technology can enable great experiences because it can allow people who are building a relationship to focus on just that-the relationship - instead of jumping from screen to screen and system to system. The idea around great tool and system...

Why Increased Spending on MarTech is not Necessarily a Good Thing
Marketingtechoutlook >> cioviewpoint

Jennifer Renaud, CMO, Oracle Marketing Cloud

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target. Hey, I honestly thought bacon-flavored toothpaste would be good. Don’t judge me. However, for...

The New Rules of MarTech Integration
Marketingtechoutlook >> cxoinsights

Matthew Mobley, EVP & CTO, Merkle

The only two things in this world that are consistent are death and change. If you are in the world of marketing technology, there is no time to contemplate change, because it is constant and rapid. Evidence of change in MarTech is highly visible...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

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