Demand Forecasting From the Hashtag World
Marketingtechoutlook >> cxoinsights

Sean MacCarthy, Global Head of Analytics and Store Segmentation, Claire's Inc.

The retail industry has traditionally piggybacked on customer loyalty data for the primary goal of targeted marketing—to define the consumer, based on previous purchasing behavior. The days of blast email marketing campaigns announcing the...

Efficient Approaches for Enhanced Content Marketing
Marketingtechoutlook >> news

From the past few years, content marketing is the key strategy to get insights into a product and its values. Just through content marketing, businesses cannot derive maximum value from it, but the key insight and the advantages can be seen...

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marketingtechoutlook >> cxoinsights

Marcus Collins, Chief Consumer Connections Officer, Doner

Bob Dylan once sang, “The times they are a-changin’.” In today’s hyper-connected world, these words ring truer than ever, particularly for marketing and advertising. Advertisers were once the authority on idea generation....

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

Enhancing Customer Experience through AI
Marketingtechoutlook >> cxoinsights

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

AI and the Evolution of Customer Experience Management (CEM) About 10 years ago, all business communications were done through email. Then, with the emergence of social channels such as Facebook and Twitter, it became progressively essential...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

Why Increased Spending on MarTech is not Necessarily a Good Thing
Marketingtechoutlook >> cioviewpoint

Jennifer Renaud, CMO, Oracle Marketing Cloud

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target. Hey, I honestly thought bacon-flavored toothpaste would be good. Don’t judge me. However, for...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

That Person Responding is Not a Person Anymore!
Marketingtechoutlook >> cxoinsights

Bennet James Bayer, Technologist, Board Advisor, Former Global CMO & VP Strategy with Huawei, Stealt

A few years ago Gartner predicted that by 2017 25 percent of online identities would be non-human and further that this number will triple by 2019. Chatbots, digital agents and Avatars are becoming a part of the enterprise digital transformation...

Marketing in Today's Omni-channel Reality: The Personalized Consumer Experience
Marketingtechoutlook >> cioviewpoint

Antonio Sciuto, EVP of Brands & CMO, Nestlé Waters North America

In today’s omni-channel reality, people expect a seamless experience from brands across all touch-points, online and offline. This approach transcends multi-channel retailing to connect the web, mobile, and brick-and-mortar channels into a...

The Art of Restraint
Marketingtechoutlook >> cxoinsights

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Exploring the Ethical Application of AI in Advertising Advertising has always been obsessed with understanding human behavior. We have employed countless techniques to gain even a brief glimpse into the mind of the consumer. We’ve...

CMOs and CIOs: Stop Battling and Start Collaborating
Marketingtechoutlook >> cioviewpoint

Morag Lucey, CMO, Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. Now that we’re just shy of 2017 the question is: will this statement become reality, or yet another...

Rebranding in Good Times and Bad
Marketingtechoutlook >> cioviewpoint

Charlie Breit, CMO, SurePayroll

Recently we saw two hugely popular brands go through an overhaul. Neither was in the middle of a crisis or facing slumping sales or fundamentally changing their product. In fact, both seem to be on a rising growth trajectory....

Quiet Please! Listening in Progress
Marketingtechoutlook >> cioviewpoint

Kyle Ragsdale, Ex CMO, Billy Casper Golf

I have had the pleasure of working in sports related marketing roles for nearly 15 years. I’ve been to Final Fours, Super Bowls, NBA Finals, The Masters and U.S. Opens (golf and tennis). Recently, I played golf with phenom Jordan Spieth....

CMOs: It's Time to Take Social Data to the Boardroom and Beyond
Marketingtechoutlook >> cioviewpoint

Will McInnes, CMO, Brandwatch

Ask any Chief Marketing Officer (CMO) in almost any industry if they consider themselves “data-driven”, and I dare you to find one that doesn’t respond with a resounding ‘yes’. Yet if you ask them how much or which...

Content Marketing: Get Results by Going Back to Basics
Marketingtechoutlook >> cxoinsights

Jeff Gibbard, President and Founder, True Voice Media

Marketing is more complex than ever before Without a crystal ball or a time machine, marketers are left clamoring to understand and keep up with the changing world around them. Audiences are fragmenting, attention spans are getting shorter, and...

Leveraging Technology in Targeted Marketing Efforts
Marketingtechoutlook >> cxoinsights

Keith Pellerin, VP-Product Management & Innovation, Aflac

It is no exaggeration to say that nearly every business is a digital business today. Technology supports and shapes the entire customer experience. And, not only is it universal, but technology is also becoming a primary driver of marketing...

Sunset Hill Golf Course Signs Up with CourseTrends for Internet Marketing and Social Media Services
Marketingtechoutlook >> news

AUSTIN, TX: As per announcement made by Distinct Software Solutions, Sunset Hill Golf Course in Guymon, Oklahoma has signed up for their internet marketing and social media services in order to enhance branding on all online platforms through...

UBIC and BI.Garage Partners to Introduce A.I. based SNS Marketing Support Service
Marketingtechoutlook >> news

NEW YORK, NY: UBIC, the provider of AI-based, big data analysis services and BI.Garage, a data science business enterprise who developed tweetmanager recently announced their collaboration towards launching Artificial Intelligent (A.I) based...

smartBeemo to make Social Media Marketing Smarter
Marketingtechoutlook >> news

MIAMI, FL: Social media management system, smartBeemo makes a novel contribution in the social media engagement platform with its newly developed software. This software sells itself on its ability to predict the best suited message, the relevant...

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