Data Analytics, Machine Learning Will Power an Enterprise Content Management Evolution
Aref Matin, CTO, Wiley
Analyze and Harness the Power of Mass Amount of Customer Intelligence
Liz Miller, SVP, Marketing, CMO Council
Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna
Executives want to grow the organization at a rapid pace and outshine our competitors. Management thinks we need a fancy new MDM technology.
Douglas Turk, CMO, JLT Group [LSE:JLT]
I’ve recently written about how our society continues to careen down a path to information ubiquity – a new world where data is automatically created and literally surrounds us constantly.
Kristin Kelley, CMO, Randstad North America
Amy Romero, CMO, CreativeDrive
Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]
Ann Lathrop, CMO, Crowe Horwath LLP
I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.
Alexander Zaky, Head-Experience Design, Synechron
This is the question that keeps marketing and technology executives up at night because it brings together a vast array of other problems (Am I reaching my customer?
Matt Rocco, President & CEO, Etech Global Services
Artificial intelligence may be able to emulate simple human interaction, but it can’t begin to understand the feelings behind a customer’s statements.
Andy Crestodina, Strategic Director, Orbit Media Studios
Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.