Views and Insights on Technology Issues/Trends Pertaining to Marketing
Jonathan Copulsky, Principal & CMO, Deloitte Consulting
A Blueprint for Building an Effective Lead Generation Website
Brad Shorr, Director of Content Strategy, Straight North
Megan Yore, Chief Marketing & Communications Officer, Spectrum Health Lakeland
Strive to get some experience in numerous aspects under the umbrella of marketing, and then pursue whatever you are good at and passionate about.
Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna
Executives want to grow the organization at a rapid pace and outshine our competitors. Management thinks we need a fancy new MDM technology.
Doug Turk, CMO, JLT Specialty USA
Yasminka Nemet, Chief Marketing and CCO, MV Transportation
Matt Mobley, CTO, Merkle
Tamara Pattison, Chief Marketing and Information Officer, BevMo
Chris Dunn, VP of Demand Generation & Customer Marketing, Dun and Bradstreet
Jason Maynard, VP, and GM at Zendesk Guide and Data Products
About 10 years ago, all business communications were done through email.
Pete Stormer, Director, Data Management, AmerisourceBergen
The literature is rife with stories of master data management project success and horror stories.
Scott Kellner, VP of Marketing, George P. Johnson
There’s been a seismic shift in the marketing landscape, away from disruptive traditional advertising and toward face-to-face brand experiences that are focused on building relationships between brands and consumers or buyers.
Richard Gordon, CMO, SALMON Health and Retirement
If the newer technology can strengthen that relationship or make it easier to connect with them than it is worth considering.