marketingtechoutlook

Selection and Alignment of Marketing Automation with Business Goals

Tim Wagner, SVP & CMO, Envoy Mortgage

Selection and Alignment of Marketing Automation with Business Goals

Marketing Automation is a broad subject, but essentially involves the process of utilizing software and technology to automate processes associated with marketing efforts.

Where do we Start? A View of Technology's Role in Building Brands

Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific

Where do we Start? A View of Technology's Role in Building Brands

Today’s technology-empowered world has not changed the age-old question for brand builders: Where do we start?

The Convergence of Content, Design, and Technology

The Convergence of Content, Design, and Technology

Michael Eisenreich, Global Head-Content, Creative & Digital Marketing, Bloomberg LP

The Growing Imperative of Marketing Automation

The Growing Imperative of Marketing Automation

Tim Wagner, CMO, Envoy Mortgage

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

Ensuring High Quality Communications and Marketing Consistency

Ensuring High Quality Communications and Marketing Consistency

Amy Scissons, Head of Global Marketing, Moody’s Analytics

E-commerce Merging With Digital Marketing Technologies

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

E-commerce Merging With Digital Marketing Technologies

This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a customer’s online activity.

Data Helps Companies Keep Pace with Consumer Expectations

Scott Horn, CMO, [24]7.ai

Data Helps Companies Keep Pace with Consumer Expectations

To deliver the experiences customers want, companies must learn how to leverage their data to its full potential and move beyond channel-centric thinking.

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

Factors Driving Modern Marketing

Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.

Emerging Trends in Digital Marketing Solutions

Greg Higham, CIO, Marketo

Emerging Trends in Digital Marketing Solutions

The industry is witnessing many trends yet Consumerization in IT or BYOD is the latest technology. In regard to this, Consumerization in IT or BYOD is shaping the way IT is purchased, managed, delivered

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