marketingtechoutlook
OmniChannel Marketing Redefined

OmniChannel Marketing Redefined

Amy Romero, CMO, CreativeDrive

The Intersection of Technology and Customer Experience in the Field: Getting It Right

Claudine Bianchi, CMO, ClickSoftware

The Intersection of Technology and Customer Experience in the Field: Getting It Right

The on-demand economy has irrevocably changed the meaning of customer service.

Being at the Epicentre of the AR Movement

Joanne Moretti, SVP & CMO, Jabil

Being at the Epicentre of the AR Movement

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies.

The Evolution of CRM

The Evolution of CRM

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

Emotion AI: The Heart of Marketing Innovation

Emotion AI: The Heart of Marketing Innovation

Natalie Monbiot, SVP/ Futures, Starcom USA

Training as agile as technology: A business requirement

Training as agile as technology: A business requirement

Milind Gurjar, Sr. Director & GM, Cisco [NASDAQ:CSCO]

Marketing Automation  for Better Customer Impact

Marketing Automation for Better Customer Impact

Jessica Best, Director of Data-Driven Marketing, Barkley

Enabling Sales through Technology

Enabling Sales through Technology

Lazar Detchev, Head of Business Transformation, Philips

National Geographic: A Wealth of Experiences

National Geographic: A Wealth of Experiences

Jill Cress, CMO & EVP, National Geographic Partners

Leveraging Technology to Enhance Guest Experience

Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line

Leveraging Technology to Enhance Guest Experience

Technology gives us marketers degrees of freedom to not only do things better, but also do better things.

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

The Data Connection: Experiential Marketing and ROI

There’s been a seismic shift in the marketing landscape, away from disruptive traditional advertising and toward face-to-face brand experiences that are focused on building relationships between brands and consumers or buyers.

That Person Responding is Not a Person Anymore!

Bennet James Bayer, Technologist, Board Advisor, Former Global CMO & VP Strategy with Huawei, Stealt

That Person Responding is Not a Person Anymore!

A few years ago Gartner predicted that by 2017 25 percent of online identities would be non-human and further that this number will triple by 2019.

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

3 Ways a Customer Data Platform Makes Marketing Automation More

Imagine you’ve just walked into the corner store to find something quick for dinner.

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