marketingtechoutlook
Project Managers: Driving the Way to the Digital Future

Project Managers: Driving the Way to the Digital Future

Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional

The Intersection of Technology and Customer Experience in the Field: Getting It Right

Claudine Bianchi, CMO, ClickSoftware

The Intersection of Technology and Customer Experience in the Field: Getting It Right

The on-demand economy has irrevocably changed the meaning of customer service.

Toshiba-Elevates & Personalizes Customer Experience

Bill Melo, Chief Marketing Executive, Toshiba America Business Solutions

Toshiba-Elevates & Personalizes Customer Experience

Today, everyone expects the interaction with a smart device to be an intuitive, engaging, and personal experience.

The Evolution of CRM

The Evolution of CRM

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

Emotion AI: The Heart of Marketing Innovation

Emotion AI: The Heart of Marketing Innovation

Natalie Monbiot, SVP/ Futures, Starcom USA

Training as agile as technology: A business requirement

Training as agile as technology: A business requirement

Milind Gurjar, Sr. Director & GM, Cisco [NASDAQ:CSCO]

Marketing Automation  for Better Customer Impact

Marketing Automation for Better Customer Impact

Jessica Best, Director of Data-Driven Marketing, Barkley

Enabling Sales through Technology

Enabling Sales through Technology

Lazar Detchev, Head of Business Transformation, Philips

Combating Organizational Financial Risks

Combating Organizational Financial Risks

Cris Luce, CMO/CTO, Accuro AgriServices

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience.

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

The Data Connection: Experiential Marketing and ROI

There’s been a seismic shift in the marketing landscape, away from disruptive traditional advertising and toward face-to-face brand experiences that are focused on building relationships between brands and consumers or buyers.

That Person Responding is Not a Person Anymore!

Bennet James Bayer, Technologist, Board Advisor, Former Global CMO & VP Strategy with Huawei, Stealt

That Person Responding is Not a Person Anymore!

A few years ago Gartner predicted that by 2017 25 percent of online identities would be non-human and further that this number will triple by 2019.

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

3 Ways a Customer Data Platform Makes Marketing Automation More

Imagine you’ve just walked into the corner store to find something quick for dinner.

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