Driving Marketing Effectiveness through Collaborative Technologies
Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]
Don't Just Embrace the Digital Transformation. Run With It
Maggie Chan Jones, CMO, SAP [NYSE:SAP]
Scott Horn, CMO, 7
On the heels of 2016’s announcements of Salesforce Einstein, Facebook Messenger chatbots and the new Partnership on AI launched by the biggest names in tech, many believe that Hollywood dreams.
Douglas Turk, CMO, JLT Group [LSE:JLT]
“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.
Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]
Michelle Spector-Burtchell, VP of Marketing, Salsify
Claudine Bianchi, CMO, ClickSoftware
Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]
Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]
Brad Martin, Senior Director, Product Marketing, PRO Unlimited
There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives.
Alexander Zaky, Head-Experience Design, Synechron
This is the question that keeps marketing and technology executives up at night because it brings together a vast array of other problems (Am I reaching my customer?
Juergen Brock, CMO, Fujitsu
Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.
Chris Windebank, IT Director-Global Marketing, Bacardi
Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe.