marketingtechoutlook
Views and Insights on Technology Issues/Trends Pertaining to Marketing

Views and Insights on Technology Issues/Trends Pertaining to Marketing

Jonathan Copulsky, Principal & CMO, Deloitte Consulting

A Blueprint for Building an Effective Lead Generation Website

A Blueprint for Building an Effective Lead Generation Website

Brad Shorr, Director of Content Strategy, Straight North

Marketing Automation: Channel to a Proactive Healthcare Marketing Department

Megan Yore, Chief Marketing & Communications Officer, Spectrum Health Lakeland

Marketing Automation: Channel to a Proactive Healthcare Marketing Department

Strive to get some experience in numerous aspects under the umbrella of marketing, and then pursue whatever you are good at and passionate about.

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

The MDM Ecosystem

Executives want to grow the organization at a rapid pace and outshine our competitors. Management thinks we need a fancy new MDM technology.

Increasing Customer Engagement with Digital Marketing

Increasing Customer Engagement with Digital Marketing

Tamara Pattison, Chief Marketing and Information Officer, BevMo

How to Make the Most of your CDP Digitally

How to Make the Most of your CDP Digitally

Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited

It's Time to Make Marketing Automation the Indespensible Component of Your Marketing Mix

It's Time to Make Marketing Automation the Indespensible Component of Your Marketing Mix

Chris Dunn, VP of Demand Generation & Customer Marketing, Dun and Bradstreet

Mobile Technology enriching Digital Travel Experience

Mobile Technology enriching Digital Travel Experience

Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.

Enhancing Customer Experience through AI

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

Enhancing Customer Experience through AI

About 10 years ago, all business communications were done through email.

Making the MDM Journey a Success

Pete Stormer, Director, Data Management, AmerisourceBergen

Making the MDM Journey a Success

The literature is rife with stories of master data management project success and horror stories.

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

The Data Connection: Experiential Marketing and ROI

There’s been a seismic shift in the marketing landscape, away from disruptive traditional advertising and toward face-to-face brand experiences that are focused on building relationships between brands and consumers or buyers.

Selling with technology: Is newer always better?

Richard Gordon, CMO, SALMON Health and Retirement

Selling with technology: Is newer always better?

If the newer technology can strengthen that relationship or make it easier to connect with them than it is worth considering.

New Editions

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