The Digital and IP Rise and Reign over Sports Broadcast
Michael Davies, SVP-Field & Technical Operations, FOX Sports Media Group
Building Long-term Customer Loyalty through Simplicity, Consistency, and Authenticity
Mark Johnson, CEO and CMO, Loyalty360
Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]
Successful marketing in the last five years has moved to a strategic point where IT and marketing converge.
Mike Gamaroff, SVP of Channel Strategy, SITO Mobile
The industry of digital signage is being used for its new abilities to target effectively and measure ROI.
Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata
Michael Kaushansky, President Helia & CDO, Havas
Marissa Tarleton, CMO, RetailMeNot
Brad Shorr, Director of Content Strategy, Straight North
Adam Gay, Vice President Product Marketing & Strategy, McGraw-Hill - School
A customer journey map allows the marketing team to re-evaluate and re-prioritize the strategies, tactics, and applications of in-house marketing technologies to greater effect.
Duane Forrester, VP, Yext
Organized public data about a business is key to today's systems and remains an important factor as technology and adoption move towards the advent of true agents.
Rob Laycock, Vice President of Marketing, Atlanta Hawks
We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.
Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]
The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil.