marketingtechoutlook
The Digital and IP Rise and Reign over Sports Broadcast

The Digital and IP Rise and Reign over Sports Broadcast

Michael Davies, SVP-Field & Technical Operations, FOX Sports Media Group

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Successful marketing in the last five years has moved to a strategic point where IT and marketing converge.

Digital Signage: An Industry Reborn

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Digital Signage: An Industry Reborn

The industry of digital signage is being used for its new abilities to target effectively and measure ROI.

Companies Are Realizing the Importance of Customer Success

Companies Are Realizing the Importance of Customer Success

Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata

The Rise of Customer Data Platforms

The Rise of Customer Data Platforms

Michael Kaushansky, President Helia & CDO, Havas

A Blueprint for Building an Effective Lead Generation Website

A Blueprint for Building an Effective Lead Generation Website

Brad Shorr, Director of Content Strategy, Straight North

Putting a Face on Every Customer

Putting a Face on Every Customer

Jay Henderson, Director- Marketing Cloud, IBM Commerce

Tech, Tech, Tech... Oops!

Tech, Tech, Tech... Oops!

Andrew Stief, VP and CMO, PGIM Real Estate Finance

"Put that Coffee Down! Coffee's for Closers Only!"

Allan Rahn, Chief Strategy & Innovation Officer, Blue C Advertising

In a World of Abundant Marketing Tech, It's Still All About the Customer

Adam Gay, Vice President Product Marketing & Strategy, McGraw-Hill - School

In a World of Abundant Marketing Tech, It's Still All About the Customer

A customer journey map allows the marketing team to re-evaluate and re-prioritize the strategies, tactics, and applications of in-house marketing technologies to greater effect.

The Voice Revolution and How It Changes Business

Duane Forrester, VP, Yext

The Voice Revolution and How It Changes Business

Organized public data about a business is key to today's systems and remains an important factor as technology and adoption move towards the advent of true agents.

How We Humanize Marketing Analytics

Rob Laycock, Vice President of Marketing, Atlanta Hawks

How We Humanize Marketing Analytics

We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

Driving Marketing Effectiveness through Collaborative Technologies

The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil.

New Editions

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