marketingtechoutlook
Miscalculating the Cost of Waiting

Miscalculating the Cost of Waiting

Tracy Lemoine, SVP & CMO, XTRAC Solutions, a Fidelity Investments Company

The Art of Improving Customer Experience

The Art of Improving Customer Experience

Sherif Mityas, Chief Experience Officer, TGI Fridays

How to Stay Connected With Customers After the First Purchase

Curt Hilliard, CMO, DirectBuy

How to Stay Connected With Customers After the First Purchase

The data reveals that there’s no need to wait to reach out to a new customer—in fact, customers that have just purchased a product or service of yours are more likely to be receptive to personalized and friendly marketing.

Business APIs - The Secret Sauce in Successful Digital Marketing

Alan Glickenhouse, API Business Strategist IBM Cloud, IBM

Business APIs - The Secret Sauce in Successful Digital Marketing

Effective Digital Marketing must be in a constant state of improvement.

The Growing Imperative of Marketing Automation

The Growing Imperative of Marketing Automation

Tim Wagner, CMO, Envoy Mortgage

Content Marketing Investment & ROI

Content Marketing Investment & ROI

Clay Stobaugh, EVP & CMO, Wiley

Accelerating Petcare Innovation through CRM and Digital Vision

Accelerating Petcare Innovation through CRM and Digital Vision

Miao Song, Chief Information Officer, Mars Petcare

Making Sense of the MarTech Mess

Making Sense of the MarTech Mess

Jenn Chick, Vice President, Marketing Execution & Operations, Hilton Worldwide

Investments Should Be Oriented Toward Automated Tools

Investments Should Be Oriented Toward Automated Tools

Michael Rosello, SVP & Chief Information & Operations Officer, Alliance Data Card Services

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The "CDP" Cure for Common "Rx" Marketing

Meghann Chilcott, Chief Technology and Marketing Officer, Benzer Pharmacy

Slow is the New Down - Does your Ecommerce Site Stack Up?

Slow is the New Down - Does your Ecommerce Site Stack Up?

Andrew Grygiel, Chief Marketing Officer, VividCortex

Leveraging Cloud-based Tools to Ease IT Strain

Bill Hurley, CMO, Unify

Leveraging Cloud-based Tools to Ease IT Strain

Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and they need to see how it all weaves together to give them the best data.

Toshiba-Elevates & Personalizes Customer Experience

Bill Melo, Chief Marketing Executive, Toshiba America Business Solutions

Toshiba-Elevates & Personalizes Customer Experience

Today, everyone expects the interaction with a smart device to be an intuitive, engaging, and personal experience.

Digital Signage: An Industry Reborn

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Digital Signage: An Industry Reborn

The industry of digital signage is being used for its new abilities to target effectively and measure ROI.

Improve Your Customer's Path to Purchase with Product Content Management

Michelle Spector-Burtchell, VP of Marketing, Salsify

Improve Your Customer's Path to Purchase with Product Content Management

Today’s consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever so marketing and ecommerce leaders

New Editions

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