marketingtechoutlook

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

The MDM Ecosystem

Executives want to grow the organization at a rapid pace and outshine our competitors. Management thinks we need a fancy new MDM technology.

You Don't Know What You Don't Know

Douglas Turk, CMO, JLT Group [LSE:JLT]

You Don't Know What You Don't Know

I’ve recently written about how our society continues to careen down a path to information ubiquity – a new world where data is automatically created and literally surrounds us constantly.

Marketing 2016: Lead with Strategy, Follow with Tools

Marketing 2016: Lead with Strategy, Follow with Tools

Kristin Kelley, CMO, Randstad North America

Artificial Intelligence vs. Machine Learning

Artificial Intelligence vs. Machine Learning

Amy Romero, CMO, CreativeDrive

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

National Geographic: A Wealth of Experiences

National Geographic: A Wealth of Experiences

Jill Cress, CMO-EVP, National Geographic Partners

A Strong Focus on Market Specialization is Essential

Ann Lathrop, CMO, Crowe Horwath LLP

A Strong Focus on Market Specialization is Essential

I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

How to Get the Most Value out of Your Digital Assets

This is the question that keeps marketing and technology executives up at night because it brings together a vast array of other problems (Am I reaching my customer?

How to be Empathetic to your Customer with AI

Matt Rocco, President & CEO, Etech Global Services

How to be Empathetic to your Customer with AI

Artificial intelligence may be able to emulate simple human interaction, but it can’t begin to understand the feelings behind a customer’s statements.

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

Factors Driving Modern Marketing

Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.

New Editions

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