marketingtechoutlook
Customize and Communicate-Two Key Element to Success for Retailers

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Why Marketing Automation Unleashes True Creativity

Why Marketing Automation Unleashes True Creativity

Jeremie Moritz, Brand & Digital Director, Absolut Elyx, Pernod Ricard

A Picture is Worth a Thousand Keywords

Andre Perreault, Director of SEO, The Richards Group

A Picture is Worth a Thousand Keywords

I predict that visual search is going to leap forward in adoption and overtake text and voice search within the next 5 years

Project Managers: Driving the Way to the Digital Future

Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional

Project Managers: Driving the Way to the Digital Future

The digital disruption has changed everything for corporations. The cloud allows us to move faster, from months to minutes. Organizations that do not have capability for on-site technologies can play on a global stage with equal footing.

Managing Customer Care in an Era of Digital Transformation

Managing Customer Care in an Era of Digital Transformation

Alpa Shah, Global VP of Digital Transformation, Frost & Sullivan

Digital Tools Enable Precision B2B Marketing

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation

Transforming the Customer Experience

Transforming the Customer Experience

Jay Autrey, Chief Customer Officer, MONI

Laying the Foundation to Eliminate Digital Ad Fraud

Laying the Foundation to Eliminate Digital Ad Fraud

Jerelle Gainey, CTO, Drum Agency

Increasing Customer Engagement with Digital Marketing

Increasing Customer Engagement with Digital Marketing

Tamara Pattison, Chief Marketing and Information Officer, BevMo

Accelerating Petcare Innovation through CRM and Digital Vision

Miao Song, Chief Information Officer, Mars Petcare

Accelerating Petcare Innovation through CRM and Digital Vision

At Mars Petcare, our 85,000 Associates truly believe that pets make the world a better place—that’s why we’re inspired to make A Better World for Pets™.

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

Driving Marketing Effectiveness through Collaborative Technologies

The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil.

How to Select the Right Marketing Technology Platforms for Your Business Needs

Erin Moloney, Director-Marketing Digital Agency

How to Select the Right Marketing Technology Platforms for Your Business Needs

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more.

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

Sales Person and Technology: A Crucial Link

In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.

New Editions

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