marketingtechoutlook
From Madmen to Modern Marketers

From Madmen to Modern Marketers

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]

To Be at Zero Distance to Customers

To Be at Zero Distance to Customers

Ravi Kumar, EVP & Chief Delivery Officer, Infosys

Mobile Technology enriching Digital Travel Experience

Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.

Mobile Technology enriching Digital Travel Experience

Like all good innovation, our mobile journey started eight years ago in a gastropub.

Top-5 Fundamentals for Brand Marketing

Chelsea Hinkel, Marketing Manager, Adrenaline

Top-5 Fundamentals for Brand Marketing

Successful brand marketing really boils down to knowing your audience so well that you already know the consumer demand for your brand. You shouldn’t need to manufacture it.

React to Network Outages Before They Happen

React to Network Outages Before They Happen

Jeff Harris, VP-Solutions Marketing, Ixia

Factors Driving Modern Marketing

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

National Geographic: A Wealth of Experiences

National Geographic: A Wealth of Experiences

Jill Cress, CMO-EVP, National Geographic Partners

The Customer Data Platform (CDP) &The Data Dimension of Digital Transformation

Siara Nazir, Head of Digital Marketing, Autodesk

The Customer Data Platform (CDP) &The Data Dimension of Digital Transformation

Today’s digital technologies are rooted in intimate abilities to track and understand customer behavior to help brands understand where they are and aren’t meeting customer needs.

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Don't Just Embrace the Digital Transformation. Run With It

Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.

Digital Advertising and The Comeback of Relationship Marketing

Michael Kaushansky, Chief Data Officer, Havas US

Digital Advertising and The Comeback of Relationship Marketing

As the rebirth of Relationship Marketing continues brands have to seek the right / trusted partner to truly bring their first party data to life and build meaningful long-standing relationships with their customers.

SEO: Modern Trends and Challenges

William Kammer, SEO Director, Clearlink

SEO: Modern Trends and Challenges

SEOs are getting better about understanding these changes and trends at scale with automation as well.

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