marketingtechoutlook
3 Ways a Customer Data Platform Makes Marketing Automation More

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

You're the Frog and Automation is about to Boil You

You're the Frog and Automation is about to Boil You

Joe Fuller, VP & CIO, Dominion Enterprises

You Don't Know What You Don't Know

Douglas Turk, CMO, JLT Group [LSE:JLT]

You Don't Know What You Don't Know

I’ve recently written about how our society continues to careen down a path to information ubiquity – a new world where data is automatically created and literally surrounds us constantly.

The Myths and Realities of Marketing Automation

Dalal Haldeman, SVP, Marketing & Communications, Johns Hopkins Medicine

The Myths and Realities of Marketing Automation

Marketing automation creates opportunities for organizations to dramatically focus the impact of their marketing and communications.

The Growing Imperative of Marketing Automation

The Growing Imperative of Marketing Automation

Tim Wagner, CMO, Envoy Mortgage

The Art of Restraint

The Art of Restraint

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Mobile Marketing and the Evolution Of e-Commerce

Mobile Marketing and the Evolution Of e-Commerce

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

The Data Connection: Experiential Marketing and ROI

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

Leveraging Technology to Enhance Guest Experience

Leveraging Technology to Enhance Guest Experience

Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line

Avoid Being the Next Casualty in the Retail Apocalypse

Avoid Being the Next Casualty in the Retail Apocalypse

Sahal Laher, CDO & CIO, Destination XL Group [NASDAQ:DXLG]

Tearing Up the Old-fashioned Boundaries Between IT and Business

Chris Windebank, IT Director, Global Marketing, Bacardi

Tearing Up the Old-fashioned Boundaries Between IT and Business

Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe.

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Electric utilities—like all utilities—are in the service business. For many years, that was a straightforward, one-way delivery process:

Four Key Takeaways for Multilingual Success in Contact Centers

Tom Tseki, VP & GM, GeoFluent & Customer Care Solutions, Lionbridge [NASDAQ:LIOX]

Four Key Takeaways for Multilingual Success in Contact Centers

For today’s contact center professionals, language is arguably the most important component of customer experience.

ISO 9001- What Is in IT for me?

Govind Ramu, Senior Director, Global Quality Management Systems, SunPower Corporation [NASDAQ:SPWR]

ISO 9001- What Is in IT for me?

ISO 9001, an international standard for Quality Management System (QMS) requirements were revised on Sept 2015.

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